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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

fortune.com

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#31

Post by allthetime »

nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

Allbirds never made serious running shoes. Hoka grew out of the ultra running scene and broadened their offering.. On are European and went hard with their unusual sole design.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#32

Post by eastbound »

Alien1Being wrote: post #10

They are welcome to make stuff that nobody wants. Weird designs, made poorly and disintegrating in months. But then the share price drops. ie: the market capitalisation drops. They then have to pay more money to borrow. Fewer investors are interested in giving them money. The business spirals into irrelevance like Ken Olsen's Digital Equipment Corporation. Restructuring happens Employees lose jobs. Restructuring happ…

[flagged]

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#33

Post by bionhoward »

I feel like Nike’s biggest fumble was not advertising the Invincibles more. It seemed they had some evidence the PEBAX foam could reduce injury in base mileage, which is the number one thing many/most runners spend the most time on. So why not make sure everybody knows this? It seems weird. If you have a lot of athletes who need conditioning and don’t want to get injured, why not advertise the crap out of the injury prevention shoes?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#34

Post by landdate »

jimt1234 wrote: post #25

I feel like athletic shoes have mostly become what they were always meant to be: athletic shoes - you know, for doing something athletic , not just for going to Costco or McDonalds or whatever else. Back in the 90s, athletic shoes, like Nike, were for everything ; they were the default shoe style. Now people wear Crocs or flip-flops or something else, not necessarily athletic shoes. So now the market is smaller for N…

yeah but nike sells slides which are pretty popular with the youth.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#35

Post by Alien1Being »

eastbound wrote: post #32
Alien1Being wrote: post #10

They are welcome to make stuff that nobody wants. Weird designs, made poorly and disintegrating in months. But then the share price drops. ie: the market capitalisation drops. They then have to pay more money to borrow. Fewer investors are interested in giving them money. The business spirals into irrelevance like Ken Olsen's Digital Equipment Corporation. Restructuring happens Employees lose jobs. Restructuring happ…

[flagged]

Missing out on the ferociously MAGA market segment is surely a positive...

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#36

Post by aprilthird2021 »

sh-run wrote: post #16

As a trail runner it’s been weird to watch. Nike ACG has been putting out some seriously good, cutting edge equipment. Ultrafly is a great shoe, as is the Pegasus trail for road-to-trail they’ve also got some neat cooling tech that I don’t have personal experience with. Project Oregon left a bad taste in a lot of people’s mouth. It feels like right when they recovered their image with runners they are losing mass app…

Runners are not even like 20-30% of the buyers of such shoes I'd wager. Most people buying a cushioned On, Hoka, or Nike running shoe are just looking for a shoe that's comfortable and versatile

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#37

Post by harshalizee »

sph wrote: post #26
nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI. We all live in our own bubbles.

Today, you're one of the lucky 10000![1]

For me personally, On shoes are probably the most comfortable pairs I've ever owned. Their waterproof sneakers are the only ones I've ever had that's actually fully waterproof. If you're looking for a decent pair of sneakers you should at least take a look at their Cloud line.

[1] https://xkcd.com/1053/

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#38

Post by YZF »

cadamsdotcom wrote: post #15

Personal anecdote I treated myself last year to some Nikes (Vaporflys) because they looked suave on a friend's feet.. Did 180km of training, maybe 5 weeks worth, and the soles utterly shredded. Couldn't put my foot down level, corners of the soles completely gone. Shoe store said that's what they're designed to do, no refund. Cost me about $2AUD per km. But it'll cost Nike a bit more than that.

That's been my impression with all running shoes over the last few years. They fall apart. I bought myself some nice Reebok shoes and they disintegrated. The sole is gone holes develop in the sides etc. I guess they make them lighter and thinner. I would prefer something that's a bit more durable but that doesn't seem to be an option.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#39

Post by cadamsdotcom »

standeven wrote: post #28
cadamsdotcom wrote: post #15

Personal anecdote I treated myself last year to some Nikes (Vaporflys) because they looked suave on a friend's feet.. Did 180km of training, maybe 5 weeks worth, and the soles utterly shredded. Couldn't put my foot down level, corners of the soles completely gone. Shoe store said that's what they're designed to do, no refund. Cost me about $2AUD per km. But it'll cost Nike a bit more than that.

That is exactly what they’re supposed to do. They are marketed as racing shoes for a couple of marathons, tops. Everything on those shoes is designed to be as thin and as light as possible.

In principle I agree; after all they're softer and lighter than most.

But my equally anecdotal counteranecdote is that I've owned multiple pairs of the Saucony equivalent (Pro 2, Pro 3, and then Pro 4) over multiple years and gotten thousands of km out of each pair. They just last and last.

So I'm a brand loyalist for now..

It's life, can't help a few mistakes on your way. I'm happy with where I've landed. (pun intended!)

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#40

Post by Bishonen88 »

sph wrote: post #26
nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI. We all live in our own bubbles.

A 5min 'best running shoes' session would mention both Hokas, ON's etc.

That's an anecdote, not a bubble in my opinion. I have a counterexample where I have not worn any Hoka's but have seen/known of them. Have multiple pairs of On shoes.

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