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The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

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Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#31

Post by pringk02 »

shevy-java wrote: post #12
werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

I just can't see myself ever going to a venue to see an AI artist perform. Would it just involve watching a video?

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#32

Post by Yizahi »

whynotisay wrote: post #17

[flagged]

LLMs are here to stay and I'm using them daily out of necessity and out of convenience too. I'm paying money for it too. It is a useful tech. Still, I hate it in general and the sociopaths promoting it in particular, and I foresee a great deal of issues for humanity because of that. Not catastrophic, just boringly bad. Like many humans going broke and jobless (booooring), or humans losing entire activities they actually liked to do to robots (booooring). It's sarcasm, if you didn't get it btw. I feel like I need to spell out a lot of things explicitly nowadays.

Like for example a lot of legitimate and useful companies are completely dependent on the advertisement, which is a net negative absolutely vile and disgusting invention. But we all collectively picked option to defect, and not because we are bad humans, and are paying for that decision collectively too.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#34

Post by altmanaltman »

shevy-java wrote: post #12
werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

But then why stop at music and not apply it to all art like movies and books as well. The criterium to judge should be the same for them.

But I feel you are underestimating how much people care about the artist as well. Could AI get that level of support from people knowing its not a real human being? I don't think so. I mean most artist stories are also fabricated but if you explictly tell people hey this is like not real at all and fully ai but its a rapper from this particular city who grew up struggling with this particular issue so people from that city and facing those issues could relate to him probably, dont think it will work because people will still know its a bot pretending to be from their city and facing their particular issue.

Lastly i also generally public likes authenticity and the idea of an algorithm just spamming music is not very inspiring in that regard. Maybe in a blind test, they wouldn't even be able to tell which track is ai and which is not but the moment you tell them which one it is, they will likely think its bad, because who made the art completely changes the prespective of the consumer

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#35

Post by criddell »

throwaway27448 wrote: post #9
donaldstuck wrote: post #7

It almost feels like AI is a hype and is used by the NFT/blockchain/crypto/web3 grifters as yet another vehicle to grift people right into their graves. Fun times.

AI as a term has always been a marketing tool aimed more at investors and executives than users.

Always? Maybe for the past 15-20 years but for the 50 years before that there wasn't much investment or interest from executives. AI was mostly about research and niche applications.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#37

Post by RetroTechie »

HyperL0gi wrote: post #5

"Consumers have developed pattern recognition for AI-generated content." The irony of reading an article that talks about AI slop that clearly seems to have been written by AI. Hey, I could be completely wrong, and it wasn't, but there are so many flags. Do I care? Not really, but whoever wrote this is right. I guess we developed a pattern recognition for these things

Agreed. But it's also indicating the current crop of AI generates certain patterns that are detectable.

What if it advances to a point where people can't? Chances are that's anywhere between "we're already past that point" and "could be a decade or more away" depending on the type of work.

Imho AI is ultimately just a tool. Use where it improves things, avoid where it doesn't. Right now companies seem to try & shove it everywhere. Which clearly isn't working.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#38

Post by Planktonne »

shevy-java wrote: post #12
werber wrote: post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

> the criterium should be whether the music is good or bad, not who made it.

Setting aside how simplistic a simple good/bad scale for any art is, who made a piece of music and what they were expressing with it is absolutely part of the quality consideration.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#39

Post by runarberg »

throwaway27448 wrote: post #9
donaldstuck wrote: post #7

It almost feels like AI is a hype and is used by the NFT/blockchain/crypto/web3 grifters as yet another vehicle to grift people right into their graves. Fun times.

AI as a term has always been a marketing tool aimed more at investors and executives than users.

This is true and is the reason I personally have always hated the term. This time around things are different. This time we also hate the technology.

Personally I used to love Markov Chains, Kalman filters, Supervised learning, etc. and resent the fact that people called it AI. But LLM has nothing but hate from my heart. Ironically, I love that people call it AI, and do so enthusiastically my self. A bad and hyped up technology deserves a bad and hyped up name.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#40

Post by whynotisay »

HarHarVeryFunny wrote: post #29
whynotisay wrote: post #17

[flagged]

> Soon - and even now - there are people getting away with using it that you guys can’t detect. Sure, but that seems largely irrelevant to what's being discussed here. The public in general is anti-AI, so any marketeer thinking that associating AI with their brand is a positive is misreading the room, and any thinking that the public are unable to detect it most of the time, especially in something like a video, are…

[flagged]
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