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Electric vehicle sales are booming in South America – without Tesla

reuters.com

31–40 of 237 posts

Re: Electric vehicle sales are booming in South America – without Tesla

#31
post #14
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…

"Americans only want trucks and SUVs." (I hear people say.)

Cool. Then allow BYD non-trucks, non-SUVs into the U.S. then.

The Japanese back in the 70's showed U.S. automakers that price and mileage (in that decade anyway) were important to Americans. I suspect price is still important.

Re: Electric vehicle sales are booming in South America – without Tesla

#32
post #14
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…

> a Ford Mustang converted to electric

The Mustang Mach-e isn't like any other Mustang. It just has the Mustang branding.

Re: Electric vehicle sales are booming in South America – without Tesla

#33

When I grew up in Germany it always made me proud that 100% of taxis were Mercedes Benz. If a car can withstand the rough demands of taxi service, it has to be good. And even in South America back then German cares were ubiquitous, especially Volkswagen. When I was in Brazil this spring[*] I rode a lot of Uber and they were 100% BYD - 100%, no exception. It's not that my head hadn't known that German auto was dead bu…

To be fair taxis have unique requirements. Taxis in the UK were like 80% Prius for a long time because they drive very long distances and hybrids are very cost effective for city driving where you're doing a lot of low speed driving and don't have convenient recharging opportunities. But most people aren't in that situation.

Still, I think BYD are kind of killing it.

Re: Electric vehicle sales are booming in South America – without Tesla

#34

When I grew up in Germany it always made me proud that 100% of taxis were Mercedes Benz. If a car can withstand the rough demands of taxi service, it has to be good. And even in South America back then German cares were ubiquitous, especially Volkswagen. When I was in Brazil this spring[*] I rode a lot of Uber and they were 100% BYD - 100%, no exception. It's not that my head hadn't known that German auto was dead bu…

BYD recently went live with a highly automated, large scale manufacturing facility in Brazil. The BYD Dolphin Mini sells for ~$22,500, and the manufacturer already has 200 showrooms open across the country.

https://www.politico.com/news/magazine/2025/11/22/cop-brazil...

https://www.byd.com/us/news-list/First-BYD-Electric-Vehicle-...

Re: Electric vehicle sales are booming in South America – without Tesla

#35
post #17
post #7

Tesla was dead in the water when it became obvious that they couldn't make a sub-$30K car happen. They will still probably do well as a luxury brand, but China is going to fill in the demand for affordable EVs in the rest of the world outside USA/EU.

I don't think we've seen the end game yet. I have an electric cargo bike. During a kids party yesterday I ran 5 different errands with it while someone with a car managed to get stuck in traffic, not find a parking spot, and miss the whole thing. The only reason why cars are the size and shape they are is because ICE engines couldn't be made smaller. Electric engines on the other hand are small enough that I can have…

I own three electric motorcycles and respectfully disagree. You can't make tube and canvas that let a passenger survive getting t-boned by a Yukon Denali or an F-250. One high-profile accident with a mother and her child getting peeled off the road with a coal shovel are all it'll take to kill such a form factor forever.

The problem isn't the form factor you're describing, it's that you can't put those on the road with 1000+ horsepower machines that are 50 times heavier. And on top of that, a lot of people just don't want to give up their heated massage seats and connected infotainment and removable third row or whatever crap they pack in minivans these days.

Re: Electric vehicle sales are booming in South America – without Tesla

#37
post #14
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…

Ford is a bad example because they’ve pretty much abandoned all their non truck and transit van segments for years. Even if EVs weren’t a thing, they do not compete in any of the segments and haven’t for almost a decade. First it was Japanese and German companies eating their lunch, now it’s the Chinese.

Also, F150 lightening is such a failure. There was a recent video of it trying to haul very minimal load and it pretty much drained the battery in less than 100 miles.

Re: Electric vehicle sales are booming in South America – without Tesla

#38
post #8
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

The small part in me understands that, they are banking on three things 1) oil will be cheap because of EV boom and hence EV dominance will be slow and could take couple of decades 2) electric Energy cost will rise significantly because so much charging and energy infrastructure required. 3) Battery will reach at par with gasoline and matured standardised comodity, that will be the perfect time to enter.

I think #1 will probably play out to a certain extent. Perhaps as an oscillation between low and high as each wave knocks more gas stations out of business and refinery capacity offline. But I have to say, even low prices on gas won't make me go back -- I prefer my EVs in all regards to the ICE equivalents, with the sole exception of marathon (>450 miles per day) road trips, which is not my use case.

I hope #2 won't be the future. It's not as easy to just jack up electric prices because EVs are charging, because they are regulated, and electricity is used for way more than cars (if my napkin math is right, on average people will use around 30% more electricity if they go full electric).

I expect that as a practical matter #3 is here now, it just hasn't filtered down to retail car sales in the US yet.

Re: Electric vehicle sales are booming in South America – without Tesla

#40
post #14
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…

I've got a Lightning and I think I like the 'converted to electric' aspect. Everything that fits on a regular ICE F-150 fits on my truck. The interior is the same (okay, some trims have a big screen, but not all do). It would be nice if it had a bit more range, but when I look at the efficiency of an R1T or a CT, I don't see that being purpose-built would automatically be a win for Ford. Pickups are not ever going to be competitive with sedans and CUVs for efficiency.
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