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Electric vehicle sales are booming in South America – without Tesla

reuters.com

1–10 of 237 posts

Re: Electric vehicle sales are booming in South America – without Tesla

#2
Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking, trying a truck as their first platform for EVs, but it's another indicator. This industry has the worst executives. Just don't see the writing on the wall.

Re: Electric vehicle sales are booming in South America – without Tesla

#4
post #3

Trivially substitutable goods, at a much lower price, with a now-reduced ethical difference. Not hard to see why.

Ethical difference? This is South America we're talking about. The ethical difference has been working against the US this whole time.

Re: Electric vehicle sales are booming in South America – without Tesla

#5
This is a result of over regulation in the auto industry. I always shake my head at the group of people that wants cheaper prices on goods and services, but propose regulating large companies to death.

China is winning because they don't have to work around pesky labor or IP laws. Then we have people pointing to how much better they are at business and also want all these protections.

Re: Electric vehicle sales are booming in South America – without Tesla

#6
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

This is what makes the innovator's dilemma repeat itself so many times in so many industries. It's not that the incumbent companies don't see the new technology; it's that they're so entrenched in what they know how to do that pivoting to the new technology is basically a Hail Mary no matter how you do it. Do it too early and your shareholders are going to think you're crazy. Do it too late, and you're risking entering a new market as the chaser with a bad hand of company, employees, and board that don't have any idea of what they're doing.

Re: Electric vehicle sales are booming in South America – without Tesla

#7
Tesla was dead in the water when it became obvious that they couldn't make a sub-$30K car happen. They will still probably do well as a luxury brand, but China is going to fill in the demand for affordable EVs in the rest of the world outside USA/EU.

Re: Electric vehicle sales are booming in South America – without Tesla

#8
post #2

Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…

The small part in me understands that, they are banking on three things 1) oil will be cheap because of EV boom and hence EV dominance will be slow and could take couple of decades 2) electric Energy cost will rise significantly because so much charging and energy infrastructure required. 3) Battery will reach at par with gasoline and matured standardised comodity, that will be the perfect time to enter.

Re: Electric vehicle sales are booming in South America – without Tesla

#9
In Europe didn’t basically all brands take a hit? It was framed as Tesla falling behind but it’s more that Chinese EVs are so cheap, nothing can compete. Even within China the competition is insane, with over 100 car companies fighting to survive and giving out big discounts.

Re: Electric vehicle sales are booming in South America – without Tesla

#10
It was announced a few days ago some models of Tesla are coming to Colombia at cheaper prices than BYD and the like and people here seems to be crazy about Tesla now. Time will tell how reliable they are on our poor roads.

And that's one thing about EVs here in general - they are coming with no spare tire but a flat tire repair kit, which it's fine for small issues but may not be enough for the problems said tough roads can give to your tires.

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