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I would rather be the subject of behavioral advertising and keep privately encrypted comms than the other way around, but apparently the EU has other ideas.
Right now, behavioral ads are on their last legs, and privately encrypted comms are still around. Proposals to limit encryption are being thrown around, but they are met with serious resistance, and none of them are currently close to implementation.
I would rather be the subject of behavioral advertising and keep privately encrypted comms than the other way around, but apparently the EU has other ideas.
Earlier quoted context omitted.
all advertising was (and is) always behavioral
Not to the extent where advertisers had this level of fine-grained information about their target though, which is the whole point of contention.
This is a wonderful start. Here's hoping it catches on outside of the EU as well!
Anything that chokes off the flow of money via advertising to these companies is a two-tier win in my book.
They push draconian surveillance laws then claim sainthood when they go after Facebook.
I guess you can hate Facebook et al and welcome this stuff but it's hard to deny how these laws are basically trade barriers aimed at the US tech industry.
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What do you mean "no reason"? The reason is that the user's data privacy rights come first. If interests collide, privacy must come out on top. I'm curious on how you could have missed this ideological position that powers those regulations after years of headlines after headlines about the topic.
europeans did not go to the streets because they were afraid of advertising. politicians ran with it because it sounds good instead they go to the streets because of the awful economy, unemployment, inaccessible housing. Still waiting for a pan-european affordable housing regulation (not gonna happen because EU is run by the boomers)
Earlier quoted context omitted.
Not to the extent where advertisers had this level of fine-grained information about their target though, which is the whole point of contention.
they always did, to the extent that was allowed by the tech of the time
Quantitative changes enabled by technology can present qualitative problems.
I would rather be the subject of behavioral advertising and keep privately encrypted comms than the other way around, but apparently the EU has other ideas.
Having thought about this long and hard, lucrative behavioral advertising seems like a fair price to pay for an open, free (as in beer), internet.
I fear this type of regulation will only serve to make the internet become much less equitable.