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Tell HN: Facebook Messenger is testing in-call video ads

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Re: Tell HN: Facebook Messenger is testing in-call video ads

#32
Look I get that people love to shit on Signal because its not perfect, but this is the main reason I use it to call and message my family. It's a viable alternative to insane shit like Messenger and you should consider having your family members install it. It's incredibly easy to use.

Cue someone below me talking about how they set up a Matrix or XMPP server for grandma and its 'so easy' once you get the presence handshake working and if you're using a specific set of clients that support the right features.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#33

Assuming this is true, who comes up with ideas like this? If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking. I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the f…

I am certain the advertisers love this. All ads are intrusive, and generally the more intrusive the more expensive.

Yes but intruding into private audio calls is something users would be heavily suspicious of. It's not hard to imagine a non technical users thinking "OMG they're showing me ads based on my calls". Lots of people already think this.

Also its one thing to show an expensive ad on a screen that the user is actively looking at (that might actually be effective), and another to show an expensive ad on a screen that 95% of users are not looking at.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#34

Assuming this is true, who comes up with ideas like this? If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking. I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the f…

A PM who's been given a metric goal and has their performance staked on hitting goal with nothing to counter-balance their push to hit that goal.

I recall a presentation someone gave awhile back which said something like, "Give a PM a goal that their job depends on and they will burn the company down to hit it."

I was a PM at a FAANG in a former life, so I can understand the pressure. Thankfully, I never did anything like this, partly because my team had a strong focus on customer experience but also because I cared less about the financial/promotion incentives.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#36
post #32

Look I get that people love to shit on Signal because its not perfect, but this is the main reason I use it to call and message my family. It's a viable alternative to insane shit like Messenger and you should consider having your family members install it. It's incredibly easy to use. Cue someone below me talking about how they set up a Matrix or XMPP server for grandma and its 'so easy' once you get the presence ha…

Is there a reason Signal couldn't put ads in their video call product?

Re: Tell HN: Facebook Messenger is testing in-call video ads

#37

Earlier quoted context omitted.

Zoom has the audacity to show me (a paying Zoom subscriber) ads in the UI and at the end of calls. It's infuriating, even more so since it's ads for nothing I'd ever consider using. In UI: https://cs.joshstrange.com/zTpdlC End of call, always on top, popup: https://cs.joshstrange.com/BizVwE EDIT: I get that it's less offensive since it's a "first-party ad"/"upsell" and I could forgive the banner in the app (even thou…

This is annoying but advertisements tailored to the product you’re using aren’t nearly as offensive to just a random ad for some cheap wish.com product, interrupting your video call.

Free customer? I get it.

Paying customer? That's big no no

Re: Tell HN: Facebook Messenger is testing in-call video ads

#38

Earlier quoted context omitted.

I am certain the advertisers love this. All ads are intrusive, and generally the more intrusive the more expensive.

Yes but intruding into private audio calls is something users would be heavily suspicious of. It's not hard to imagine a non technical users thinking "OMG they're showing me ads based on my calls". Lots of people already think this. Also its one thing to show an expensive ad on a screen that the user is actively looking at (that might actually be effective), and another to show an expensive ad on a screen that 95% of…

If true this will end up selecting for less technical people, which will mean it'll turn into an ad feed full of quack garbage that is aggressively marketed to less technical people.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#39

Earlier quoted context omitted.

This is annoying but advertisements tailored to the product you’re using aren’t nearly as offensive to just a random ad for some cheap wish.com product, interrupting your video call.

Free customer? I get it. Paying customer? That's big no no

Probably 80% of the SaaS apps I've run into have "want this feature? upgrade your plan!" upsells scattered around. It's clearly not a big no no.

Re: Tell HN: Facebook Messenger is testing in-call video ads

#40

Assuming this is true, who comes up with ideas like this? If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking. I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the f…

I am certain the advertisers love this. All ads are intrusive, and generally the more intrusive the more expensive.

The call to action piece is missing because even if you see something you want to click-on you will avoid it because you have a live call
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