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Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

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Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#33
post #4

Where is the value added, in this? Looks like a means to un-earned income for a very few, by driving up costs for the vast majority.

The value is that marketing & sales are easily the harder discipline for most SaaS businesses.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#35

Quoted post unavailable.

Please don't pick the most provocative thing in an article or post to complain about in the thread. Find something interesting to respond to instead.

https://news.ycombinator.com/newsguidelines.html

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#36
post #12

Or see it the other way around: if you have a SaaS, don't underestimate resellers. My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship. (With the caveat that, if your aim is to build a pool of clients to then sell th…

Sounds like an MLM business...

MLM are about selling the pyramid. Partnerships are about selling the products other produce.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#37

I have done the exact opposite! Does anyone know if there's any value in a 5+ year old 95% working SaaS web-app with a "very messy" codebase? I personally have two systems (my first attempts at live SaaS systems) that have been just closed but have been working "live" for 5+ years- both made in Laravel with Angular 1.4 front ends, they look good! - but the codebase is "a pile of patches on top of a chaotic prototype"…

You could list them on Flippa, Microaquire, etc. You could get a few thousand dollars for the codebase potentially. This may not seem like much, but they buyer will have a massive amount of work ahead of them to find product/market/distribution channel fit.

[1] https://flippa.com/

[2] https://microacquire.com/

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#38
post #35

Quoted post unavailable.

Please don't pick the most provocative thing in an article or post to complain about in the thread. Find something interesting to respond to instead. https://news.ycombinator.com/newsguidelines.html

No post body was provided.

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#39
My company does this. Apart from our main market, we have a significant number of white labellers who work in the telco space and need Stu else to sell in order to get better revenue or to offer more services.

From what I’m understanding, they are doing pretty well. They wouldn’t make enough money to justify developing the product on their own, but they definitely make good margins.

We develop a system to add contact centers aimed at SMB’s for telcos, so it’s very niche - https://www.queuemetrics-live.com/resellers.jsp

Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead

#40

I have done the exact opposite! Does anyone know if there's any value in a 5+ year old 95% working SaaS web-app with a "very messy" codebase? I personally have two systems (my first attempts at live SaaS systems) that have been just closed but have been working "live" for 5+ years- both made in Laravel with Angular 1.4 front ends, they look good! - but the codebase is "a pile of patches on top of a chaotic prototype"…

> I don't have time to maintain either system and have been wondering if the systems should be just retired or could be resold somehow, even if the codebase is not in shape to be "taken over" easily. A huge amount of works has gone into them.

How big is the userbase, how much do they pay, and how long have they been using this?

Products are frequently worth nothing, but lots of people would be interested in buy an existing pool of paying customers.

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