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Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
11–20 of 108 posts
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#12Or see it the other way around: if you have a SaaS, don't underestimate resellers.
My company has its own product, but we also provide white-label services to other companies. We're terrible at marketing, and some of our partners operate in certain very specific niches, with their pool of clients. It's a mutually beneficial relationship.
(With the caveat that, if your aim is to build a pool of clients to then sell the company, well, we don't 100% own these clients).
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#13Well, wrong audience here. That's doing all of the hard work (marketing, selling) without any of the fun (engineering).
I was wondering: is there a community online like HN for marketers?
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#14I'm surprised it doesn't mention selling "mash ups". I imagine there's some opportunities to talking to one service and decorating it with associated data from another service. Or even just better thought out aggregated services from one provider. I suppose then it's engineering, but the kind of thing an out of the box api proxy could do with just configuration.
A proxy would also open up opportunities like serving cached responses for more static calls, which would raise your margin.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#15The biggest unlock that most HNers will miss in this article is what the guy did for lead generation.
The biggest unlock that most HNers will miss in this article is that this guy isn't selling software, he is selling marketing.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#16Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#17Mixed thoughts here. If you have an idea of SaaS that exists in the domain/industry and not addressed for years and see an upward trend of adoption, then start one, execute it and maybe white-label your product to big brands that are usually slow to execute SaaS. Be a Hubspot or resell Hubspot? Be Zoom or Ringcentral? (Ringcentral whitelabels Zoom) Do not build another SaaS CRM and call it Web3 CRM :)
That doesn't actually sound like a bad idea, slapping web3 onto whitelabel software and selling at a premium. Heck some vc might even fund you to cold call clients out of your car at lunch time!
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#18I have done the exact opposite!
Does anyone know if there's any value in a 5+ year old 95% working SaaS web-app with a "very messy" codebase?
I personally have two systems (my first attempts at live SaaS systems) that have been just closed but have been working "live" for 5+ years- both made in Laravel with Angular 1.4 front ends, they look good! - but the codebase is "a pile of patches on top of a chaotic prototype".
One is a system made for physician doctors training courses; you can make groups, set up courses with calendars, send invite e-mails, and they can turn in papers and teachers can grade them, make pdf's of the papers, set up calendars with files for the students etc.
The other is an accreditation system, you can create an application template and invite users to fill in the application with a sleek interface with autosave etc, and have other people grade the applications.
I don't have time to maintain either system and have been wondering if the systems should be just retired or could be resold somehow, even if the codebase is not in shape to be "taken over" easily. A huge amount of works has gone into them.
Have anyone been in similar situations and have advice? :)
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#19Mixed thoughts here. If you have an idea of SaaS that exists in the domain/industry and not addressed for years and see an upward trend of adoption, then start one, execute it and maybe white-label your product to big brands that are usually slow to execute SaaS. Be a Hubspot or resell Hubspot? Be Zoom or Ringcentral? (Ringcentral whitelabels Zoom) Do not build another SaaS CRM and call it Web3 CRM :)
That doesn't actually sound like a bad idea, slapping web3 onto whitelabel software and selling at a premium. Heck some vc might even fund you to cold call clients out of your car at lunch time!
of the folks who left my work recently (6-8 months) theyre mostly selling crypto shovels.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#20Where is the value added, in this? Looks like a means to un-earned income for a very few, by driving up costs for the vast majority.
Did you read the article? It's not pirating and selling as yours, its reselling. Resellers exist for almost every kind of product or service. The original provider gets more sales, the reseller makes money from taking a cut, the customer gets the product/service. Manufacturers and service providers need distribution, resellers provide this. It's like paying a Chinese company to slap your own logo on a doodad and sell…
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