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Rebranding FLoC Without Addressing Key Privacy Issues

brave.com

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Re: Rebranding FLoC Without Addressing Key Privacy Issues

#31

Post by kittywav »

petre wrote: post #26
newscracker wrote: post #22

This is Google extending an invite to the EU and other regulators to bring their war hammers and forever ban browser makers from pushing targeted ads and enabling profiling of people. Maybe break Google up and make the Google Chrome team a separate company with restrictions on how much it can work hand-in-hand with Google? Anyone in the EU who can file complaints about these abuses of market power? Tell the people yo…

How can the EU break up a US company?

https://about.google/intl/ALL_us/locations/?region=europe

If you don't want to follow the rules (against anti-competitive practices) of a certain set of countries, perhaps you shouldn't have offices in that set of countries? Just an idea...

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#33

Post by speedgoose »

newscracker wrote: post #22

This is Google extending an invite to the EU and other regulators to bring their war hammers and forever ban browser makers from pushing targeted ads and enabling profiling of people. Maybe break Google up and make the Google Chrome team a separate company with restrictions on how much it can work hand-in-hand with Google? Anyone in the EU who can file complaints about these abuses of market power? Tell the people yo…

Floc was not enabled in Europe, and was probably never going to be enabled because of its high incompatibility with GDPR.

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#34

Post by petre »

kittywav wrote: post #31
petre wrote: post #26

Earlier quoted context omitted.

How can the EU break up a US company?

https://about.google/intl/ALL_us/locations/?region=europe If you don't want to follow the rules (against anti-competitive practices) of a certain set of countries, perhaps you shouldn't have offices in that set of countries? Just an idea...

Okay, so they spin off a bunch of shell companies holding all these offices and stop displaying them on the Google website in order to address the EU requests. But the mothership still gets to remain a single company.

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#35

Post by chrismorgan »

1vuio0pswjnm7 wrote: post #24

Here is one way to disable "FLoC" chrome://settings/privacySandbox Evolution from FLoC FLoC ended its experiment in July of 2021. We've received valuable feedback from the community^1 and integrated it into the Topics API design. A highlight of the changes, and why they were made, are listed below: FLoC didn't actually use Federated learning, so why was it named Federated Learning of Cohorts? This is true. The intent…

Here is another way to disable "FLoC":

https://firefox.com

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#36

Post by omneity »

bfung wrote: post #30
colordrops wrote: post #25

Earlier quoted context omitted.

How are you seeing ads in Brave? I don't see anything. I believe you have to turn them on, no?

> How are you seeing ads in Brave I don’t, I’ve never used Brave. From https://brave.com/brave-rewards/ Brave Ads do not replace current web page ads. By default, Brave blocks privacy-invading web ads and trackers that are embedded in page content. Joining Brave Rewards and viewing Brave Ads does not affect your current blocking settings for each website you visit. The ads you see as part of Brave Rewards are shown s…

> I don’t, I’ve never used Brave.

In this case your entire comment is pure FUD and a cheap shot at Brave.

I’ve been using Brave for 2 years, never saw a single ad.

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#37

Post by sodality2 »

omneity wrote: post #36
bfung wrote: post #30

Earlier quoted context omitted.

> How are you seeing ads in Brave I don’t, I’ve never used Brave. From https://brave.com/brave-rewards/ Brave Ads do not replace current web page ads. By default, Brave blocks privacy-invading web ads and trackers that are embedded in page content. Joining Brave Rewards and viewing Brave Ads does not affect your current blocking settings for each website you visit. The ads you see as part of Brave Rewards are shown s…

> I don’t, I’ve never used Brave. In this case your entire comment is pure FUD and a cheap shot at Brave. I’ve been using Brave for 2 years, never saw a single ad.

Brave does have a feature that displays ads in exchange for BAT, so it's not a cheap shot. https://brave.com/brave-rewards/

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#38

Post by smoldesu »

colordrops wrote: post #27
GeorgeWBasic wrote: post #6

Earlier quoted context omitted.

They aren't forcing it on you. It's opt-in. Google's trying to force things on all their users: manifest V3, this, et cetera.

The brave-hate meme is self perpetuating at this point. Brave is privacy-oriented out of the box. You have to opt in for the ads and crypto. Isn't that what everyone has been asking for? opt-in instead of opt-out? I'm convinced that Google is behind a smear campaign against Brave. If Brave got real traction it could be a serious threat to their business.

No post body was provided.

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#39

Post by colordrops »

smoldesu wrote: post #38
colordrops wrote: post #27

Earlier quoted context omitted.

The brave-hate meme is self perpetuating at this point. Brave is privacy-oriented out of the box. You have to opt in for the ads and crypto. Isn't that what everyone has been asking for? opt-in instead of opt-out? I'm convinced that Google is behind a smear campaign against Brave. If Brave got real traction it could be a serious threat to their business.

Quoted post unavailable.

Those things have nothing to do with the topic at hand.

Re: Rebranding FLoC Without Addressing Key Privacy Issues

#40

Post by smoldesu »

colordrops wrote: post #28
fellellor wrote: post #5

Earlier quoted context omitted.

At least you get paid for having your privacy treated as a commodity. If these people are selling indentured labor, then google is straight up promoting slavery. Brave is obviously the lesser evil.

How is it evil at all if it's opt-in?

It represents a clear conflict of interest with the way I intend to use the internet. There are no half-measures with advertising, there will be no crypto in or around my browser. If they wanted to make a case for using their browser over Ungoogled Chromium, they shouldn't have started by shilling their own shitcoin.

Also, their creator compensation program is quite terrible, which Tom Scott has documented quite thoroughly. It's all designed to feed back into Brave's cut, slowly siphoning your ad money to line their own pockets.

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