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Surprised by this news. Tumblr has lost a ton of momentum since its policy change, and the site itself doesn't have a very strong "brand" audience attached to it. Fun fact: I can't recall the last time I either opened a Tumblr link or saw one in the wild. But maybe that's just me.
I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.
We? So I take it you work at Automattic? Any insights about the decision to buy Tumblr?
Surprised by this news. Tumblr has lost a ton of momentum since its policy change, and the site itself doesn't have a very strong "brand" audience attached to it. Fun fact: I can't recall the last time I either opened a Tumblr link or saw one in the wild. But maybe that's just me.
Their brand wasn't particularly strong in the first place. Correct me if I'm wrong, but for years it was widely known as a home to porn and people blogging about genders. I never knew anyone personally who hosted anything on Tumblr. Maybe it could be turned around, but it's pretty old-school at this point and seems hardly better to me than MySpace.
My impression is that most people used it pseudonymously, to speak to things they didn't want associated with their public identity, so perhaps you knew people who hosted on Tumblr but didn't know that you knew them.
I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.
We? So I take it you work at Automattic? Any insights about the decision to buy Tumblr?
Earlier quoted context omitted.
Isn’t that majority opinion in America? I only see opposition to free speech in niche communities.
Most sites start that way. That was our policy on reddit too. If it was legal it was allowed. But you can see where that leads -- as you get bigger you attract a crowd that may be legal, but not one you want to support. The best analogy is that I support your right to spew your hate speech if you want, but I'm not going to open my house and let you do it in my living room. Most sites eventually decide that they don't…
I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.
I don't think tumblr is a valuable brand name, most of its adult blogs have moved to twitter and newtumbl, and judging from google trends that was ~50% of the searches.
Anyway automattic seems a good fit , but i hope they didn't pay too much for it.