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Offer HN: SEO Help

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Re: Offer HN: SEO Help

#31

Post by ErrantX »

_b8r0 wrote: post #30
ErrantX wrote: post #28

Earlier quoted context omitted.

I'm fairly certain that the majority of potential customers in our sector (information security) don't want to fill in a form, although we do have a few visitors. We are in the same sector and have had great success with the "step signup" process - i.e. contact forms. YMMV. But mid-range corporates feel happy about such things. Random observation; but for anything related to corporate purchasing the more finicky you…

That's quite interesting. Most of the people visiting our site come from other marketing channels and are (at least looking at the heatmaps and a/b testing results) generally checking us out. Have you got a link to one of your sites with the step signup process?

Our marketing channel is usually word of mouth; so "sign up" works quite well. It is essentially "email us but with tactile feedback". We are in the same sector - but the product/services are somewhat different (along the lines of "help help we have a serious problem save us yesterday") so the demographic is probably fairly different.

And traffic from the sites are relatively low compared to someone being given our phone #, so it might have skewed data.

Unfortunately I can't really share more than that publicly (employers choice, not mine). But feel free to email me if you want (address in profile).

Re: Offer HN: SEO Help

#32

Post by vog »

SebastianSh wrote: post #9

Hi guys! Wow - I'm glad so many of you emailed. A lot of creative apps and sites. I have replied to 5 and have 10 to go. Keep 'em coming! @yaggo; What kind of pages? My personal site/consultant site?

> What kind of pages? My personal site/consultant site?

I don't know what yaggo was thinking, but I'd like to see simply some sites that you optimized for search engines - no matter whether those are your own sites or sites of your customers.

Re: Offer HN: SEO Help

#33

Post by dbingham »

sequoia wrote: post #29
dbingham wrote: post #6

Hey Sebastian, great offer! I'd love if you'd take a look at Fridge to Food: http://www.fridgetofood.com Keywords: recipe sharing, foodie community, ingredient search Honestly, I could use help coming up with other keywords. I've been having trouble boiling down the concept into a few keywords. The best I can do is TasteSpotting meets StackOverflow (and eventually LocalHarvest). Shoot me an e-mail at dbingham@fridget…

Woohoo a cakephp user! I'd like to use that again. That said, you should probably update your favicon :p

Working on it as we speak ;)

Re: Offer HN: SEO Help

#34

Post by dbingham »

angelbit wrote: post #13

Sorry, the account was created two hours ago, don't have a personal site and any proof that has worked for IKEA or others. PS: SEO must find the correct keywords for a site not the client...

Don't look a gift horse in the mouth I say. You can always choose not to take the advice given. And with SEO advice you can usually tell whether it will do harm if not whether it'll help.

Re: Offer HN: SEO Help

#35

Post by etherealG »

patio11 wrote: post #25
etherealG wrote: post #7

Google have a great SEO Starter Guide up at http://www.google.com/webmasters/docs/search-engine-optimiza... . I would love to hear how your techniques in a more general sense are different from or build on top of what Google are already providing for free to the public?

Google's Starter Guide is to SEO as "Teach Yourself Javascript in 24 Hours" is to programming. It is kind of difficult to describe the ocean in terms of the marginal change in experience from getting your feet wet.

I get the analogy, but after quite a lot of time making websites, I'm still not sure what I should do besides what is mentioned in this doc to improve organic listings. Perhaps you can take a small area of that ocean and give me an example?

Re: Offer HN: SEO Help

#36

Post by seociety »

etherealG wrote: post #35
patio11 wrote: post #25

Earlier quoted context omitted.

Google's Starter Guide is to SEO as "Teach Yourself Javascript in 24 Hours" is to programming. It is kind of difficult to describe the ocean in terms of the marginal change in experience from getting your feet wet.

I get the analogy, but after quite a lot of time making websites, I'm still not sure what I should do besides what is mentioned in this doc to improve organic listings. Perhaps you can take a small area of that ocean and give me an example?

From what I can remember, Google's SEO guides are more focused to on-site optimization; "design well and provide good content, the rest will come naturally".

While an SEO consultant might use this approach it is not quite the most proactive strategy. SEO comprises of so many things outsite on-site optimization.

I encourage you to read SEO Warrior, a book published by O'Reilly that covers different aspects on the topic.

We have also been using the #seo channel on irc.freenode.net in an attempt to build a collaborating SEO community. You are welcome to stop by and ask away.

Re: Offer HN: SEO Help

#38

Post by patio11 »

etherealG wrote: post #35
patio11 wrote: post #25

Earlier quoted context omitted.

Google's Starter Guide is to SEO as "Teach Yourself Javascript in 24 Hours" is to programming. It is kind of difficult to describe the ocean in terms of the marginal change in experience from getting your feet wet.

I get the analogy, but after quite a lot of time making websites, I'm still not sure what I should do besides what is mentioned in this doc to improve organic listings. Perhaps you can take a small area of that ocean and give me an example?

The #1 issue in SEO is acquiring links from sites other than your own, primarily links with the anchor text of the terms you desire to rank for. Google only alludes to this in their guidelines, and gives the topic about 60 words on two pages, with helpful advice such as "Know what social networks are." and "Reach out to people in your community."

Here's some actual helpful advice, for software companies: you should provide as many reasons as possible why linking to your website helps out the linker. There are as many ways to do this as there are ways to motivate people. One obvious one which non-programmers find difficult to duplicate is to provide some functionality for other people's websites via copy/paste code (called a widget), then promoting the widget. The widget contains a link back to the originating site, with anchor text that you pick.

For example, I have a client that produces something spiritually similar to help desk software. They should have a widget which lets you ask a question of BIG_CORP on BIG_CORP's website, with "[Help Desk] powered by $CLIENT." under it. The actual functionality is simple: submit a new issue straight into their help desk system. That's a triple win: BIG_CORP reduces support costs and gets higher customer loyalty, BIG_CORP's customers get a streamlined experience versus the traditional "email in a problem, get a ticket, pray a human sees it", and $CLIENT ranks higher for any help desk related keyword they care to target based entirely legitimately on their ability to convince BIG_CORP that they are the best help desk solution on the market.

Re: Offer HN: SEO Help

#39

Post by angelbit »

SebastianSh wrote: post #27
angelbit wrote: post #13

Sorry, the account was created two hours ago, don't have a personal site and any proof that has worked for IKEA or others. PS: SEO must find the correct keywords for a site not the client...

I created this account 2 hours ago, yes - but your point is? I read HN every day,I read the comments, and I understand the culture here. I was thinking I could give something back to the community by answering some questions. "SEO must find the correct keywords for a site not the client" - I don't quite understand what you meant by this, so please elaborate. Proof and a personal site; I'm not here to promote my busin…

"I read HN every day,I read the comments, and I understand the culture here. I was thinking I could give something back to the community by answering some questions."

why don't aswer to questions on HN instead of use e-mail? isn't "community" to share with all SEO tips?

"SEO must find the correct keywords for a site not the client"

part of SEO job is to find the correct keywords for a site and optimize for those, no? but you say "I need: The URL of the website; some keywords"

In conclusion i'm work every day with SEO/SEM and in this sector the word "free" is used often for ulterior motives, hence my doubts...why a pro SEO should work for free?(work is time and time is money)...all here.

Have a nice day ;)

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