31–40 of 173 posts
Gotta love their choice of wording, "recover lost revenue from ad blocking users", like blocking ads is equivalent to stealing money from the site owner.
I'm still surprised no one has yet figured out a way to store sensitive data about personal interests and preferences on the client-side and let the client itself pull appropriate ads for the user to see. The quality of such a system should be comparable or better to server-side technologies with the right amount of tuning, and much less privacy-invading than existing approaches. Personally I'd love to support more w…
> I'm still surprised no one has yet figured out a way to store sensitive data about personal interests and preferences on the client-side I'm pretty sure iAd works like this no? Also it wouldn't be massive advantage, you'd be serving less relevant ads (so losing out to competitors) and you can still track which ads a device requests.
Bit off topic, but AngularJS 1.6? Why is Google still using an old version of their own framework, is upgrading that hard?
Gotta love their choice of wording, "recover lost revenue from ad blocking users", like blocking ads is equivalent to stealing money from the site owner.
Well, it does cost them money to serve you the site.
I'm still surprised no one has yet figured out a way to store sensitive data about personal interests and preferences on the client-side and let the client itself pull appropriate ads for the user to see. The quality of such a system should be comparable or better to server-side technologies with the right amount of tuning, and much less privacy-invading than existing approaches. Personally I'd love to support more w…
I worked on this a while ago at Mozilla. There was a presentation at ACM CCS '16 on what we did. Unfortunately the effort was discontinued, but we definitely solved a lot of the technical issues.
I would be willing to load ads if I didnt have to see them. I’m happy. Content provider gets ad shown so they are happy. Advertiser doesn’t get anything, but I don’t care.
Earlier quoted context omitted.
This is the big idea I always pitched at hackathons (like startup weekend). I think it’s a great idea. 100% opt-in ads. My tagline was “a sufficiently relevant ad is indistinguishable from content.” It’s meant to be aspirational. The idea is that if you are looking to buy something, awareness of choices or information about that choice should be so valuable that it’s considered to be a benefit by the user. It’s basic…
Unless I specifically seek them out, I have no interest in learning about new products or services ever. Thus, an ad would never be relevant enough to be content for me.
I'm still surprised no one has yet figured out a way to store sensitive data about personal interests and preferences on the client-side and let the client itself pull appropriate ads for the user to see. The quality of such a system should be comparable or better to server-side technologies with the right amount of tuning, and much less privacy-invading than existing approaches. Personally I'd love to support more w…
This is an intriguing idea! Thank you for bringing it forth. Out of curiosity, how familiar are you with how ad systems work? Generally there's a huge inventory of ads, each with different criteria attached to them and metadata about bids. When a request comes in, ads whose criteria are met are selected out and an instant auction takes place. The resulting ads are then shown. I cannot think of a way that allows for b…
I think what he is describing is a future where the ONLY criteria ads are selected on is the standard user data set. Basically I open my browser settings, go to its "relevant ads"-section, enter some basic ad targeting info such as my age group, gender, and 2 hobbies.
Then because I entered "fishing" as an interest, I'll see a lot of fishing gear ads. Great!
If I'm NOT willing to enter any targeting info into my browser, or if I enter bogus info (or install a plugin that randomizes the info) then sites will not show me relevant ads.
I don't mind seeing ads for fishing gear if I told the site I'm interested in fishing. That's completely fine. I do mind seeing ads for hotels in San Francisco just hours after I searched a different sites for cheap flights there, or ads for that exact shoe I made an incomplete checkout of in a webhop store last week etc.
> Engage ad blocking visitors > With Funding Choices you can automatically identify ad blocking visitors and ask them to disable their ad blocker especially for your site — or give them an alternative way to fund your content via Contributor. > Contributor lets users buy an ad removal pass for your site, helping you monetize your site's content again. Great! Now, can I have that for Google? I'd gladly pay in exchange…
Gotta love their choice of wording, "recover lost revenue from ad blocking users", like blocking ads is equivalent to stealing money from the site owner.