Luxury hotels are being inundated with requests from self-described influencers

Post by orbitingpluto » Sun, Jun 17, 2018, 6:45 PM UTC

CamTin wrote: post #5

I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

Post by nothrabannosir » Sun, Jun 17, 2018, 6:50 PM UTC

orbitingpluto wrote: post #31

CamTin wrote: post #5

I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

Pot bellied middle-aged bald white man drives to his Motel 6 in his Ford Fiesta, crosses the street to a Waffle House, gorges himself on waffles and syrup, and returns to his hotel room to cry and wonder where it all went wrong? Sounds great.

Post by grecy » Sun, Jun 17, 2018, 6:55 PM UTC

pmorici wrote: post #12

CamTin wrote: post #5

I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

There are certainly people with channels that cater to camping or living out of a Jeep / Van. IAmJake for example on YouTube. [0] As evidenced by that I don't think a brand personality has to be luxury but it does have to have a point of view people can take interest in. [0] https://www.youtube.com/channel/UCbjw-VrJCUb8PTGoiDI2UMw

Post by grecy » Sun, Jun 17, 2018, 6:57 PM UTC

empath75 wrote: post #16

Sounds to me like this is a big opportunity for an intermediary to connect useful social media influencers with various brands.

Post by xapata » Sun, Jun 17, 2018, 7:02 PM UTC

Rjevski wrote: post #25

futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

My thoughts exactly. It seems to me that the target market of these “influencers” is teens with little to no money that spend hours looking at these “influencers” exactly because these pictures are as close as they’re gonna get to that luxury lifestyle. People who can actually afford this will just go on holidays by themselves with no thoughts about the “influencers” whatsoever, also because by the time you can affor…