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Microsoft’s Surface Hub is now apparently a billion-dollar business

arstechnica.com

31–40 of 190 posts

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#31
post #7

I've been using one at work for a while now and I love them, which to me was a huge suprise. Its a product that finally got almost everything right when it comes to a digital whiteboard. And yes to another point that was raised here certainly integration with Mircosoft services was a plus. Its great to have a computer interface that is remote on half the board and white board interface on the other. You can mock up w…

So basically it deprecates 'static' projectors, that's the shift ?

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#32
post #26
post #14

It doesn't surprise me that Microsoft is in this space, and that they're doing well. But who would have thought this was a billion dollar business? I figured that the conference room's tech begins to rapidly depreciate almost immediately after installation; but maybe this is something different.

Rapid depreciation isn't necessarily a bad thing for business. iPhones rapidly depreciate, and iPhones are pretty much the biggest business on earth.

> iPhones rapidly depreciate

I've never heard this before-- and in fact most people seem to say the opposite.

Just looked on eBay and according to recent sold listings, as of the past few days a 5 could easily bring $100-150 depending on configuration. That's a 4+ year old phone.

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#33
post #11

Earlier quoted context omitted.

Also known as 'lock-in' in some contexts.

by that logic.. if people need oxygen for breathing.. you would consider that a lock-in..

That analogy only works if I was paying for my oxygen. Currently I am not.

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#34
I saw the prototype in Redmond over a decade ago, back then it was in the form of a coffee table -- very impressive at the time, but no clear business strategy.

In technology terms, this is a glacial age! I find it amazing they were able to persist and refine the technology into a successful product. Kudos!

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#35
post #10

Earlier quoted context omitted.

"The average Surface Hub customer is buying about 50 devices for each deployment...(and) One (unnamed) car manufacturer bought 1,500 of the thing" Sounds like people are actually rolling them out through all their conference rooms

I wonder if the car manufacturer wants them for show rooms? I could imagine a surface hub could make a very fancy virtual catalogue for going through the manufacturers full range of models, trim levels and options for instance. Maybe something a higher-end brand would be interested in (after all such dealerships often abound with fancy furniture for customers)?

But you could do this much cheaper with a cheap Windows or ChromeOS device connected to a touch display. Paying $8000+ would be completely unreasonable.

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#36
post #26

Earlier quoted context omitted.

Rapid depreciation isn't necessarily a bad thing for business. iPhones rapidly depreciate, and iPhones are pretty much the biggest business on earth.

> iPhones rapidly depreciate I've never heard this before-- and in fact most people seem to say the opposite. Just looked on eBay and according to recent sold listings, as of the past few days a 5 could easily bring $100-150 depending on configuration. That's a 4+ year old phone.

It lost 85% of its value in 4 years. Most people would call that rapid depreciation.

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#37
post #2

Very impressive entrance into what I thought would have been a well mature market by this point.

You would be astounded to know how many offices are still getting by with a single DLP projector and screen.

That's for the advanced ones. We have whiteboard, which actually are pretty efficient.

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#38
post #26

Earlier quoted context omitted.

Rapid depreciation isn't necessarily a bad thing for business. iPhones rapidly depreciate, and iPhones are pretty much the biggest business on earth.

> iPhones rapidly depreciate I've never heard this before-- and in fact most people seem to say the opposite. Just looked on eBay and according to recent sold listings, as of the past few days a 5 could easily bring $100-150 depending on configuration. That's a 4+ year old phone.

Going from $500 - $700 to $100 is a pretty big depreciation in my book. I guess it is better than going to $0 if that is what you are comparing it to. However, if you compare it to a durable good I do not imagine it compares well. (Example durable good: well built wood furniture)

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#39
post #26

Earlier quoted context omitted.

Rapid depreciation isn't necessarily a bad thing for business. iPhones rapidly depreciate, and iPhones are pretty much the biggest business on earth.

> iPhones rapidly depreciate I've never heard this before-- and in fact most people seem to say the opposite. Just looked on eBay and according to recent sold listings, as of the past few days a 5 could easily bring $100-150 depending on configuration. That's a 4+ year old phone.

If it was $500-600 new, it has lost ~80% of its value in 4 years. I think you can safely call that rapid depreciation. Maybe less rapid compared to other phones.

Re: Microsoft’s Surface Hub is now apparently a billion-dollar business

#40
post #10

Earlier quoted context omitted.

"The average Surface Hub customer is buying about 50 devices for each deployment...(and) One (unnamed) car manufacturer bought 1,500 of the thing" Sounds like people are actually rolling them out through all their conference rooms

I wonder if the car manufacturer wants them for show rooms? I could imagine a surface hub could make a very fancy virtual catalogue for going through the manufacturers full range of models, trim levels and options for instance. Maybe something a higher-end brand would be interested in (after all such dealerships often abound with fancy furniture for customers)?

Most USA car manufacturers don't have showrooms. There's only Tesla (AFAIK), and they've had issues with various state laws to prevent that sort of ownership.

The dealers are all independent, and they might want to purchase something like this. They have been moving away from paper catalogs...

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