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This agency takes content from Howard Stern about Louis CK's site in order to promote themselves, and then doesn't link to Louis CK's site so we can see for ourselves what it's all about. That's what I hate about the Internet.
Comments that don't bother to Google for missing information in the article: That's what I hate about the internet. :)
This agency takes content from Howard Stern about Louis CK's site in order to promote themselves, and then doesn't link to Louis CK's site so we can see for ourselves what it's all about. That's what I hate about the Internet.
And no comparison against the old website, maybe it was sold out in 1 day before.
1 day to sell out is awesome either way, though, yes?
Earlier quoted context omitted.
The number of people willing to wade through the terrible experience of ordering tickets online to see their favorite artists does suggest that the first rule is, be popular.
But the bigger point here is... why make it a terrible experience if you don't need to? Or purpose at The Good is to remove all the bad experiences from the web until only the good remain. That's why I shared this inspirational example.
Clients "Did you get a chance to look at our website?"
Me "No, I closed browser as soon as I seen annoying popup because I don't have time for that"
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What if customer experience was the only metric that mattered? We find that our clients who focus on this as the main metric see sales double... which is really what all the suits care about.
Just imagine how much better Google would be if user experience was 100% of their focus, not shared with advertisers (Google's real customers the way it works today).
That is still the best example of usability and user experience on the internet, IMO.
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> It probably did help that his name was already a household brand in the comedy world. This is something that the author somehow overlooks. Louis CK does not need to "sell" to you, you're basically just buying. There's a lot of sales fluff that most other websites need to go through because either the product is not unique (a lot of cheaper/better competition) or the product is not dead simple. While the general pre…
Agreed that I bet that helped get people to his site to purchase the video download. But I think it is equally important to note that he left the subscribe box unchecked during this purchase, and he still had enough people re-check it that he was able to sell out his live shows ONLY through this email. That is what I am trying to convey here – that focusing on a great customer experience can be an aid in driving sale…
Earlier quoted context omitted.
Agreed that I bet that helped get people to his site to purchase the video download. But I think it is equally important to note that he left the subscribe box unchecked during this purchase, and he still had enough people re-check it that he was able to sell out his live shows ONLY through this email. That is what I am trying to convey here – that focusing on a great customer experience can be an aid in driving sale…
isn't it logical that you would get rid of your super obtrusive scrolling opt-in box on every page then
We're not doing the even more super obtrusive pop-over window, which would be interrupting your reading.
So CKs brilliant talent for comedy had not so much to do with his ticket sales, eh? That sounds like a sales pitch. Oh wait, scroll to the bottom, this is a sales pitch. Classic tactic of making the incredible sound easy, just pay a small fee!
There is no huge secret to conversion rate optimization, or consumer experience optimization. It’s quite simple, really: put your consumer’s needs first and you’ll double your online sales...
So it's that black and white, is it? You can apply a binary assessment to something as complex as "putting a consumer's needs first?" Even if you could, you still have the issue of pricing models, software terms and more to consider which may be necessary to protect your business and your bottom line, but do nothing to further the consumer's interests.
Louis CK is selling one product (a highly popular one) on his site at a single price point. I don't find the fact that he sold out in one day to be mind-blowing or applicable to most businesses. Ticketmaster sells out shows everyday and their customer experience is terrible. The underlying product is what gets the sales, not the website.
The reason sites like Amazon hire MBA's by the hundreds is because those sites have countless pricing dimensions that have to be analyzed continuously in order to maximize conversion rates, profit, and inventory. It sounds good at first pass to think just throwing out all the features on every website that aren't consumer-centric in order to sell out is a simple workable strategy because a popular comedian selling an e-product did it, but then after you think about it for a couple minutes you realize it's pretty useless advice.
I clicked on the one for the venue closest to me and Ticketmaster forces me to choose from of list of scheduled events to see seating for, and Louie's not even on the list. Classic ticketmaster.
OP is a spammer just here to boost their website.