Making UX Choices Based on What You Hate About the Internet
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Re: Making UX Choices Based on What You Hate About the Internet
#2I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a household brand in the comedy world.
Re: Making UX Choices Based on What You Hate About the Internet
#3Ultimately, everyone wants to make user experiences like this. But along the way, some short-sighted MBA or marketer gets involved, who's job success is measured by email subscription numbers or another metric, and the whole thing gets messed up.
Re: Making UX Choices Based on What You Hate About the Internet
#4I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a household brand in the comedy world.
> It probably did help that his name was already a household brand in the comedy world.
This is something that the author somehow overlooks. Louis CK does not need to "sell" to you, you're basically just buying. There's a lot of sales fluff that most other websites need to go through because either the product is not unique (a lot of cheaper/better competition) or the product is not dead simple.
While the general premise is correct, it will fail to produce such drastic results for products which actually must compete in the marketplace. There is no "other" Louis CK, and I think this applies to most artists in general. These ticketmaster sweeteners/lock-ins are not needed; the venues/performers likely only use them for convenience and as a promotional and organizational turn-key solution.
Re: Making UX Choices Based on What You Hate About the Internet
#5Ultimately, everyone wants to make user experiences like this. But along the way, some short-sighted MBA or marketer gets involved, who's job success is measured by email subscription numbers or another metric, and the whole thing gets messed up.
What if customer experience was the only metric that mattered? We find that our clients who focus on this as the main metric see sales double... which is really what all the suits care about.
Re: Making UX Choices Based on What You Hate About the Internet
#6A brilliant contradiction I must say.
Starting the article with: 'I made it the easiest thing you could possibly buy, you don’t have to join anything. All the things I hate about going on the Internet and trying to watch stuff – I stripped all of that away.'.
And ending with: 'The Stuck Score™ benchmarks your site in seven key problem areas so that you can immediately improve your website performance. How much revenue are you leaving on the table? Find out for free.
Get your free Stuck Score™ today. [ Submit your name and email here ]'
Re: Making UX Choices Based on What You Hate About the Internet
#7I remember buying that special for $5, and it was by far the easiest thing I have bought on the internet. It probably did help that his name was already a household brand in the comedy world.
> It probably did help that his name was already a household brand in the comedy world. This is something that the author somehow overlooks. Louis CK does not need to "sell" to you, you're basically just buying. There's a lot of sales fluff that most other websites need to go through because either the product is not unique (a lot of cheaper/better competition) or the product is not dead simple. While the general pre…
Agreed that I bet that helped get people to his site to purchase the video download. But I think it is equally important to note that he left the subscribe box unchecked during this purchase, and he still had enough people re-check it that he was able to sell out his live shows ONLY through this email.
That is what I am trying to convey here – that focusing on a great customer experience can be an aid in driving sales, not a deterrent.
Re: Making UX Choices Based on What You Hate About the Internet
#8Without using something like an A/B test it would be impossible to determine what kind of effect this has on conversion rate. I don't doubt removing friction helps get users to make a purchase but "Hey I just did these few things and this time we had tickets sell really fast!" is not a correct approach to optimizing conversion rate, there could have been any number of factors which were not accounted for here as to why tickets sold so fast.
Re: Making UX Choices Based on What You Hate About the Internet
#9The article makes it seem like fans bought his ticket because it was easy. I wonder how many tickets he sold due to his site decisions and how many he sold due to his popularity.
Re: Making UX Choices Based on What You Hate About the Internet
#10Ultimately, everyone wants to make user experiences like this. But along the way, some short-sighted MBA or marketer gets involved, who's job success is measured by email subscription numbers or another metric, and the whole thing gets messed up.
But how can you show how proactive you have been in your quarterly performance review without testing out various user funnel strategies, optimizing conversion rates and paying consultants for A/B tests?