They botched it entirely. If they made it for $40k even if it only got 50 miles of range, they could have sold these. Instead they priced themselves out of the market. It's a clear example of the Innovator's dilemma, but now instead of cannibalizing their own market they'll just let it slip away to Tesla.
Ford kills the All-Electric F-150
291–300 of 915 posts
Re: Ford kills the All-Electric F-150
#292We don't want your electric car ... we want your car, but electric . We want an electric F150 or an electric Suburban or v90 wagon or whatever. But instead we get e-initiative i-mobiles. We get TRON-cars. We get iModels. There is a reason for this: The incumbent auto makers understand fully that the ICE version of whatever model they electrify will suffer enormously. They believe that they can somehow retain all of t…
Maybe one of these days Edison out of Canada will get hybrid generator conversion kits out.
Re: Ford kills the All-Electric F-150
#293Earlier quoted context omitted.
The vast majority of pickup truck owners in America don't use the capabilities enough to make them worth the purchase; the phenomenon is mostly cultural.
I bought an F-150 last year and compared the lightening to their new Hybrid-Powerboost models. The hybrid was better in every single way. I have the same 30amp generator hookup in the bed of the truck, but instead of finding a charger to refuel the truck I can simply put another 25gallons in the tank and head to another job/project. If they hadn't made the hybrid truck so effective the lightning would have had a chan…
The powerboost is one of the least reliable cars on the market, way below typical F150s. It doesn't have quite the same level of pro power capacity as the Lightning, but it's close.
But the Lightning outperforms it dramatically. There isn't anything short of a tuned powerstroke that pulls like a Lightning.
Re: Ford kills the All-Electric F-150
#294Earlier quoted context omitted.
I guess you’d call my Chrysler Pacifica an “EREV” then. It’s honestly perfect for us. 32 miles on a charge, we barely touch the gas except for the winter when it’s so cold out we need the engine to warm us up. Any other time and the battery is all we need, and it charges overnight on a simple 110V wall outlet. Long trips are still possible, you just drive. We go through maybe 8 tanks of gas per year with our occasion…
There have been no EREVs produced and sold yet AFAIK (though maybe BMW had a version of the i3 that did? I'm not sure). Dodge has one in the works. Ford has now announced one. The old Chevy Volt was philosophically wanting to be an EREV but was as a practical matter still a parallel hybrid.
That version of the i3 definitely is one. Though the way it limits the gas tank and won't let you control it manually in the US for tax purposes sucks.
Re: Ford kills the All-Electric F-150
#295Wow, I was under the impression that these were selling incredibly well. I started to appreciate Ford's strategy recently after they lost my faith after they killed off sedans in the US. I'm now confused again by the company's strategy
As with all but a few EV manufactures [1], they were losing money each sale ( >$30k)[2]. [1] https://www.carscoops.com/2025/03/only-four-ev-brands-are-pr... [2] https://www.theautopian.com/ford-lost-36000-for-every-electr...
They were not losing money on each sale, that's silly. Your article is counting the entire EV R&D budget and extrapolating. For every Lightning they sold, the margins improved. They just did not sell enough of them to make the overall venture profitable.
Re: Ford kills the All-Electric F-150
#296Hicks with overpriced trucks don't want EVs, shocker! They are a status symbol for middle class workers with no taste
Alternatively, they are the most versatile vehicle on the road. But kids on HN have real trouble seeing outside their tiny bubble.
Re: Ford kills the All-Electric F-150
#297Earlier quoted context omitted.
Luckily I haven't had any emergencies. But in Thailand recently there's been flooding in the south, many people stuck. And in eastern part many people have been evacuated due to border tensions with Cambodia. I live in the north-west Thailand, close to the border with Myanmar. An area known as the Golden Triangle [0]. About once a month or so we don't have electricity for a about 10-12 hours or so. I also experienced…
Seems like an electric vehicle that could serve as an electricity backup might actually be more useful for you than not.
That's a need that can also be met with a towable trailer that locks up tools, carries batteries, and supports panels for charging, eg:
* https://www.solarbatterywarehouse.com.au/solar-battery-shop/...
In an emergency you can leave the house in regular vehicle leaving trailer behind to power the freezer.
In other times it's handy for powering tools away from a main supply.
It's also a honeypot of nickable stuff so it'd be good to invest in quality locks and towball / wheel locks.
Re: Ford kills the All-Electric F-150
#298I've said this before: if you go to Beijing or any developed city in China, you'll be amazed by their progress on EV's. It's on a scale beyond America, that America is no longer capable of achieving.
Time will tell of their sustainability.
Re: Ford kills the All-Electric F-150
#299Not a good thing. I think Ford has quality issues, but EVs with 500 miles of range are viable. Most pickup owners do not tow. This was an American foot in a market that the Japanese own
Ford's quality is about average. Not great, not terrible. They should have put a bigger battery in the Lightning, like GM does with the Silverado (and gets north of 400 miles of range). Instead, they are giving over the market to GM.
Re: Ford kills the All-Electric F-150
#300I wish if this U.S. administration and U.S. carmakers don't care to promote EVs, that they'd at least let in the Chinese manufacturers that are interested in them.
I think the issue is that the administration is in an adversarial relationship with China. Risky to allow a foreign power have a kill switch on critical infrastructure.
The issue is that the administration is in an adversarial relationship with “woke”. That EVs and renewable energy somehow fall into this category is one of the dumbest parts of this timeline.