Earlier quoted context omitted.
> * Identity providers who have lists of user IDs that belong to "high CTR" audiences (users more likely to click ads) > * Geo providers who tell the bidders where the User's location is so that they can target locally-focused advertisements to them > * User intent plugins, "abandoned cart" retargeting, product recommendation providers, etc. who look at user interaction events and build profiles of people who can be…
Geotargeting of ads is essential for local businesses. Banning it would make advertising only practical for national brands. It would be bad for the world if only national brands could advertise.
I tried to buy ads for “Foo photography” as people in my town literally type that in. And my budget wasn’t enough to buy all instances of that search.
I didn’t need geotargeting for my local business.
Comically google kept trying to geotarget. Every time it did this I would get people all over the place who searched “photography” and a large percentage was burned. I kept trying to turn off geotargeting.