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uBlock Origin is giving up the fight to keep ads off Facebook

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Re: uBlock Origin is giving up the fight to keep ads off Facebook

#281
post #201
post #199

Earlier quoted context omitted.

I believe that, as long as you add that the surveillance is also for money.

in that money is the atomic unit of economic control, sure. government's don't surveil for money, unless you bend the argument a bit to say the government has finite resources and is run off money itself. which is kinda true, but also kinda fuzzy (the Fed).

I don't think governments are the majority buyers of the surveillance, no doubt they buy a little bit.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#282
Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad.

I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ads or leave Facebook, I'll leave. But there are conversations people have there that I'd rather not lose access to, so... I guess I'd have to partially stick around and campaign for others to leave as well?

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#283

Earlier quoted context omitted.

You can still do that. The only thing I'm proposing is to do the filtering on graphical data (what the user actually sees) rather than on the DOM (which can be obfuscated; and which may change every week).

I don’t see how presenting an image would allow you to interact with the page, especially if all you are doing is modify the image you’re presenting, not the page itself.

Think of it as looking at your screen through AR goggles, where the goggles modify the image before it reaches your eyes.

Everything happens at the image level so there's no way Meta can obfuscate the DOM to make ads pass through.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#284
post #275

Earlier quoted context omitted.

So you'd have a low-memory-usage super high latency ad blocker with a monthly bill, or an ad blocker that uses up several gigabytes of RAM/VRAM for slightly less high latency. Compelling.

I think GP is talking about using an LLM to write filters for the constantly changing Facebook ad serving code, which would be distributed to users.

Ah. I was envisioning the LLM handling requests as they come in lol

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#285

I wonder if it's time to step it up a little bit. We have all the LLMs that are great at looking at code and processing it so perhaps the future of ad blocking is letting the LLM handle it. Has anyone thought about building something like this?

So you'd have a low-memory-usage super high latency ad blocker with a monthly bill, or an ad blocker that uses up several gigabytes of RAM/VRAM for slightly less high latency. Compelling.

Yes, exactly this. The best way to fight AI is with your own AI, running locally on your own machine and loyal only to you. Also note that a highly-specialized ad-blocker agent wouldn't need a trillion parameters. It probably wouldn't even need a billion.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#286
post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

Ads are a type of malware, they're often used to bootstrap more aggressive types of malware.

The door to door sales person wants to unlock your door so they can sell the info to somebody else who shows up and steals your TV.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#288
post #208
post #104

the tragedy is 'mainstreet' runs on Facebook. not shitter, google but fb. some local business don't even have their own sites but maintain an insta / fb page.

100%. Personally, I hate Meta and I don't use their apps. There's so much bullshit and fake news on there it's not even funny. But my business uses FB and Insta because they deliver results. I can get my content in front of tons of people for a pittance. I can upload a list of my best customers and run a lookalike campaign. I can run a re-targeting campaign on lapsed regulars. I can spend $16 to generate $1000. It's…

ruthless pragmatism.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#289
post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

You don't actually need to click on an ad or purchase something from an ad site in order for Facebook to make money selling ad space. The moment these ads are loaded on the page, real time auction occurs, where advertisers place bids algorithmically and automatically, based on your profile. Facebook makes it's money by selling this ad space. It doesn't particularly care whether you click on them or not. But if they d…

I would say, then, that Facebook is perpetrating fraud. They are knowingly defeating ad blockers to sell ad space that they know will not lead to any click-throughs and conversions.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#290
post #226

Earlier quoted context omitted.

You don't actually need to click on an ad or purchase something from an ad site in order for Facebook to make money selling ad space. The moment these ads are loaded on the page, real time auction occurs, where advertisers place bids algorithmically and automatically, based on your profile. Facebook makes it's money by selling this ad space. It doesn't particularly care whether you click on them or not. But if they d…

That's not true. If your ad placements don't perform, people are not going to book them. If ads are loaded or not is also often verified by independent third party trackers that you have to embed on your page next to the ad. There's whole industries built on this stuff and it's not as simple as "we sell the slot and don't care if people see it or click on it".

They will not book them once they learn they have been defrauded for a while.
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