Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

uBlock Origin is giving up the fight to keep ads off Facebook

digitalescapetools.com

Post reply on HN
Print view View original

191–200 of 953 posts

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#191

Post by nemomarx »

wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

Do we no longer habitually install an ad block for friends and family? There's gotta be some naive users with an ad blocker that way, or default within brave or whatever

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#192

Post by thewebguyd »

wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

Online advertising is less and less about forcing a pitch to conversion in the moment its viewed. Even if someone with an ad blocker would never click on the ad anyway, repeat "impressions" build implicit trust just through exposure. Six months or even a year from then, when that user is looking for a specific SaaS tool, for example, the brand they saw 40 times already is the one that feels established and safe, and it's more likely to lead to a conversion without ever clicking the original ad.

The second part of putting so much effort into getting past ad blockers is tracking & fingerprinting, especially across devices.

In general, ads work by anchoring a brand name in your memory for when you eventually are looking for said product or service, the goal isn't always to force a conversion on the spot.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#193

Post by dudhsudhd »

amelius wrote: post #140
ImJamal wrote: post #135

Earlier quoted context omitted.

How would you comment or watch a video if you did that?

You can still do that. The only thing I'm proposing is to do the filtering on graphical data (what the user actually sees) rather than on the DOM (which can be obfuscated; and which may change every week).

I don’t see how presenting an image would allow you to interact with the page, especially if all you are doing is modify the image you’re presenting, not the page itself.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#194

Post by creatonez »

wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

> is not going to click on their ads and buy the advertised products anyway

Even cringy ads that digust or anger users in the moment have a subtle effect of making them more likely to buy or recommend that brand in the future. The name recognition is what advertisers are buying, it doesn't have to immediately persuade the user to click for them to get what they want.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#195

Post by sicktriple »

wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

You don't actually need to click on an ad or purchase something from an ad site in order for Facebook to make money selling ad space.

The moment these ads are loaded on the page, real time auction occurs, where advertisers place bids algorithmically and automatically, based on your profile. Facebook makes it's money by selling this ad space. It doesn't particularly care whether you click on them or not. But if they don't load in the first place, there's nothing for Facebook to sell.

The real insideous part is that advertisers don't need to actually bid on the auction to participate, and anyone participating gets to havest your ad profile. This is one of the big ways data brokers are able to build profiles on you. They can then do whatever they want with this info, and you'd probably never know.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#197

Post by corndoge »

CivBase wrote: post #177
hn_submit wrote: post #156

The only way to keep ads off Facebook is to stop using Facebook.

If you're still using Facebook, it's because you're required to or you're the kind of person who won't be fazed by this.

Correct, for better or worse facebook is the meeting ground for many communities and if you are in those communities you have to use it.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#199

Post by axus »

Lammy wrote: post #172
wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

Ads are for surveillance as much if not more than they are for money

I believe that, as long as you add that the surveillance is also for money.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#200

Post by sodapopcan »

wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

I don't like ads and don't want to buy random stuff, but they totally work me sometimes, and I'm sure there has got to be many like me. It's one of the big reasons I don't go on social media really anymore. I mostly have willpower, but in moments of weakness I'll see a perfectly targeted ad, it'll be for something affordable, and I'll but it. It was never a big problem for me as it's only happened a handful of times, but everything I've bought this way has been useless and I've gotten rid of it all.
Post reply on HN