No. I don’t want Apple to make LLM Siri. I do wish they would become the company unlocking creativity instead of shackling it. I will give you one specific example: iOS has extreme limitations on what it allows app developers to display on the Lock Screen. The area each app gets is limited. What gets displayed and how is very limited. How often the data gets displayed is limited.
This might sound like nitpick. But I guarantee you that if they removed many of these limitations, it will reduce total screen time: because many things that make people unlock their phone can be done from the Lock Screen…if only Apple leadership would allow and incentivize their product and engineering teams. Instead, they want people to force unlocking of the screen to do actual productive tasks because the next thing people instinctively do is…doom scroll. And doom scrolling is profitable for Apple.
It is 2025. I have to unlock and open Google Maps to reliably tell when the next train will arrive. Why? I’ve tried many apps that attempt to fix this. They are all severely limited by the iOS restrictions. Why? What are they optimizing for?
The Camera Roll app is a clusterfuck.
Apple Maps is considering introducing ads.
iOS makes little attempt to tell you about trials: I download an app, I enable the trial, I conclude within minutes this app is not it. Now to cancel, I have to make 5+ taps. Often, I forget until I get the receipt from Apple. You’re telling me no PM at Apple has proposed mechanisms like a reminder or popup a day before my trial ends asking if I want to cancel or keep the subscription? Apple knows after all that I have barely used this app!
I can keep going. Like OP said, it is pretty obvious the focus is on milking the cow. This is unfortunate because Apple’s positioning was to do the right thing for the user who paid a premium for the device. They are increasingly and consistently doing things that makes the CFO happy at the expense of its user base.
