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TikTok overtakes YouTube for average watch time in US and UK

bbc.co.uk

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Re: TikTok overtakes YouTube for average watch time in US and UK

#281

Post by im-poor »

saila wrote: post #269
im-poor wrote: post #221

Earlier quoted context omitted.

CCP propaganda won’t be a red flying with people chanting “China is great!” It will be something like “masks aren’t effective” to increase the impact of COVID on America.

All the videos I see on TikTok regarding COVID are all pro-mask/pro-vax/pro-science. I can see how others will be led down a different path though. Not sure it's intentional so much as showing people what they want to see, and I don't see how it's any different than, say, YouTube where one can also go down a rabbit hole and get stuck there.

The point is that these rabbits holes are dangerous for people, as you mention. TikTok is controlled by the CCP, meaning they control the rabbit holes. They may not be doing anything now, but it’s a huge risk to the American society.

Re: TikTok overtakes YouTube for average watch time in US and UK

#282

Post by mastazi »

curiousllama wrote: post #265
tarkin2 wrote: post #28

This is a hit for US cultural dominance and influence. Americans and Brits, at least in average watch time, are now consuming media ultimately controlled by the Chinese government. And the previous election was influenced by a foreign government using American social media networks to influence, not to mention influencing the president-elect directly. Either America's own social networks are used against them or soci…

Spotify and Pandora dominated music streaming for years, while based in Europe. Nonetheless, I wouldn’t say they were indicative of a decline in American influence. Other countries’ companies can succeed whiteout diminishing America. Even China’s.

Tangentially related, I wish Pandora was still a thing, I used to love it. Currently pandora.com redirects to a 404 page when viewed from outside the US [1]

[1] https://help.pandora.com/s/login/?language=en_US&startURL=%2...

Re: TikTok overtakes YouTube for average watch time in US and UK

#284

Post by ffhhj »

baby wrote: post #259
ng12 wrote: post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

None of the explanations here are satisfying. I want to hear from someone who actually worked on Vine at the time.

Whoever worked at Vine didn't see its demise approaching.

Re: TikTok overtakes YouTube for average watch time in US and UK

#285

Post by pininja »

jbluepolarbear wrote: post #266
franciscop wrote: post #222

Note that this is "average time on app", which draws two potential pitfalls: • Youtube is consumed A LOT on the website, including some people using the mobile website (not the app) to keep it playing in the background (duh). This only compares average time on app. • It could also be totally skewed, if let's say 100M people spend 2h/day on average on Youtube, and 1k (a tiny amount) spend 2.5h/day on average on Tiktok…

I refuse to use the YouTube app. The ads have gotten so bad. The website I can use an ad blocker and it’s fine to watch. I try using the app iOS or TVOS and it’s 3 ads to start and an ad every 5 minutes.

I recommend buying YouTube Premium. I’ve been a happy customer for a couple years now. It’s better for the creators compared to blocking ads too and they get paid based on your watch time. https://support.google.com/youtube/answer/6306276

Re: TikTok overtakes YouTube for average watch time in US and UK

#286

Post by zepto »

Spivak wrote: post #260
zepto wrote: post #240

Earlier quoted context omitted.

I didn’t assume you were conservative. I just think it’s weird to attribute the things you are complaining about to ‘capitalism’, and that if you are going to make such broad statements, then it’s weird to claim there are no benefits to those ‘without capital’ when there plainly are. I happen to also be critical of most of the things you are criticizing. Blaming ‘capitalism’ doesn’t seem to offer anything. The word h…

In a lot of ways I don’t think that’s a totally unfair assessment. But “fuck capitalism” has become somewhat of a rallying phrase for people who are upset at a number of economic problems and their non-solutions that are largely underpinned by the mostly individualistic but fundamentally capitalist way of thinking that is both wildly held in the US in general but specifically held among those in power who are persona…

> underpinned by the mostly individualistic but fundamentally capitalist way of thinking that is both wildly held in the US in general but specifically held among those in power who are personally unaffected by the systems they create

I largely disagree with the first half of this, and agree with the second half. I think ‘individualism’ is a chimera and not a cause.

I do agree that Americans are generally more suspicious of the state than people in most other countries, but that’s to be expected given both the founding and history of the country, and the experiences of minorities.

On the other hand, the disconnectedness of those in power and the lack of solutions is definitely evident.

My dislike of ‘anti-capitalism’ is that is just a complaint, but without any solutions.

Re: TikTok overtakes YouTube for average watch time in US and UK

#287

Post by billti »

pininja wrote: post #285
jbluepolarbear wrote: post #266

Earlier quoted context omitted.

I refuse to use the YouTube app. The ads have gotten so bad. The website I can use an ad blocker and it’s fine to watch. I try using the app iOS or TVOS and it’s 3 ads to start and an ad every 5 minutes.

I recommend buying YouTube Premium. I’ve been a happy customer for a couple years now. It’s better for the creators compared to blocking ads too and they get paid based on your watch time. https://support.google.com/youtube/answer/6306276

I have YouTube premium and love it. I mostly watch it for music videos and technical talks, and love not having ads. Watch some kids shows too with the 5yo.

I nearly always use the web site, even though I have the app on my phone. Full screen browser tab on the desktop just feels more “TV-like” and engaging than staring at the phone screen.

Re: TikTok overtakes YouTube for average watch time in US and UK

#288

Post by hnick »

theshrike79 wrote: post #79

Yea, the Youtube algorithm is the "pick me girl" of algorithms. I watched one video by a creator I already follow about their solar panel installation and water-catcher garden irrigation. What do I get in my recommendations? Dozens and dozens of videos from completely random channels about solar panel installation and gardening. I very rarely find new creators on YouTube, who produce consistent high quality content.…

YouTube creators create a new channel for one or two videos or avoid content entirely because they're terrified the algorithm will ruin the good thing they have going if they branch out into a new topic. They do it once and see the hit and never do it again.

Re: TikTok overtakes YouTube for average watch time in US and UK

#289

Post by hypothesis »

mastazi wrote: post #282
curiousllama wrote: post #265

Earlier quoted context omitted.

Spotify and Pandora dominated music streaming for years, while based in Europe. Nonetheless, I wouldn’t say they were indicative of a decline in American influence. Other countries’ companies can succeed whiteout diminishing America. Even China’s.

Tangentially related, I wish Pandora was still a thing, I used to love it. Currently pandora.com redirects to a 404 page when viewed from outside the US [1] [1] https://help.pandora.com/s/login/?language=en_US&startURL=%2...

Were they not acquired by SiriusXM a few years ago?

Which would mean that they weren’t doing too well anyway.

Re: TikTok overtakes YouTube for average watch time in US and UK

#290

Post by [deleted] »

freediver18 wrote: post #277
m348e912 wrote: post #229

Earlier quoted context omitted.

Vine's an example of the beginning of great idea that wasn't taken to its full potential. There are significant key differences between vine and tiktok. There are three that come to mind. Tiktok expanded allowed uploaded video duration up to 3 minutes. The For You Page algorithm (which drives the content you see in the feed) is scarily impressive in how it can match the viewer with content they would most want to see…

I always wondered how it got away with using copyrighted music... that was the wow factor for me.

[deleted]
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