Live data from Hacker News

Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

macrumors.com

281–290 of 371 posts

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#281
post #78

Earlier quoted context omitted.

My observation is 95% of people will never change a default setting even if it's directly interfering with what they're trying to do. I'm not sure why. Either maybe they don't know that there's a way to change settings, or maybe they're too afraid they'll break something, I don't know. I try to show people where settings are in different apps and opperating systems and encourage them to explore the options, but it se…

There are several of solid reasons to not change anything: 1. It might not be obvious that changing a setting could improve things. You need to have a solid mental model of how the specific tech works and how the setting could influence things. Casual users don't really have a model. Well, everyone has one, but for casual users it's more like a half-drawn sketch. 1. Changing a setting might break something - sometime…

An example from someone normally on the "just try it out" side:

Got a new laptop, it has a "high performance" nvidia GPU as well as the integrated AMD one. I was getting notifications that regular apps were using the wrong GPU and wasting battery, and I should use an option from the manufacturer to disable it. Once I eventually figured out that you needed to kill all such apps before enabling it does anything, everything seems fine, until weeks later I realise sleep isn't working.

Took a detour investigating "modern standby", which is Microsoft's new sleep mode that doesn't turn off the CPU and so was suspicious. But after messing around trying to force classic S3 sleep, messing with the powercfg command (which reported sleep as normal, wake on keypress, no wake timers, etc.), and testing with all apps closed, no change.

On the verge of giving up and assuming this was just the nature of modern standby, I booted a Ubuntu live USB, hit sleep, and saw all the usual pulsing LEDs. That reminded me of seeing the same thing when I used the laptop for the very first time, so I had enough confidence to "refresh Windows" (a reinstall that keeps files).

After doing so, I hit sleep, it worked fine, then had to gradually reconfigure the laptop, hitting sleep every time until it broke, which of course was just after I started feeling brave enough to make multiple changes every time. Narrowed it down to the GPU setting and all working fine after changing it back, but I'm going to be very selective about what I change and install for a while now.

I think most people who enabled the setting (as prompted!) would just be living with the battery drain though.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#283
post #69

Earlier quoted context omitted.

Honest question: are you, or have you ever been (or are you planning to be), someone with a direct financial stake in the ad industry? Employee, shareholder, board member, whatever. The answer to that question will greatly influence what we think of your witticism in the previous comment :-)

Yes, my livelihood depends on customers discovering products and services and then paying money for those things.

You're good, you should work in advertising.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#284

Around 90% of users will never change a default setting unless it's directly interfering what they're trying to do.

> unless it's directly interfering what they're trying to do That's where the trouble will come. I can see trend emerge where essential functionality could be blocked on account of tracking being disabled. I have some faith policies and people will work against this but i've seen so many dark patterns in freemium that I think this sort of dishonesty could just work.

What about a feature that is both useful and, by its nature, requires tracking to even work? (not a dark pattern but technically depends on something that falls under the purview of tracking)

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#286

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

> BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out.

Absolutely not. Using defaults because you know most people wont' change them to achieve a specific outcome that you, the default setter want, is exactly the same evil. Just because you're doing it for "good" doesn't justify it.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#287
post #248

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

I don’t understand being strongly against one type of default tracking but strongly for another. Tracking is tracking as far as I’m concerned and I’m against all of it.

[deleted]

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#288
post #285

I'm interested in how Apple will respond when they encounter a useful feature but, by its nature, requires tracking to even function. :)

See: the Apple Maps fiasco.

If that's anything to go by, Apple will ship a shitty half-baked version of it and then take years to figure out a way to finally make it good without compromising user privacy.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#289

Earlier quoted context omitted.

Except that's not what happens when paying is optional. People still pay, albeit not as much. 96% leaving this disabled is something else entirely.

Not if you put big “for free sign” in front of it. That’s what Apple is doing. “Hey do you want to give them more data? No? That’s totally cool, it’s purely optional and it doesn’t change anything for anyone else”. It’s not presented to an user as a way to pay for the app. It’s presented as something that’s third party, not really related to an app.

I mean I have said yes to some apps that ask if they can collect usage information mostly because I know they're not using them for ads.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#290
post #67

My guess is the remaining 4% simply don't know it's enabled -- who would knowingly want apps tracking them?

> who would knowingly want apps tracking them?

The number is certainly almost zero. Hence the Facebook/Google shit-fit about all of this.

Post reply on HN