Hmm...this is an interesting idea. However, the core of the argument seems to be this: > “The economy — that’s all of us — would receive a permanent ‘harmonization dividend’ ”— the efficiency benefits that come from a unified time zone. But this editorial is pretty light on actually supporting that. The basic argument seems to be that it reduces 'translation costs'. But..does it? What about the benefits of being able…
If you're confused about when your friend woke up, that won't make you miss a meeting/phone call/WoW raid.
This is already a real problem, and the more we interact with people in other time zone in our ever more networked world, the bigger it will become.