You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…
>This is the same way you'd criticize a king, somebody you are beholden to. "Golly! I know you, the king, are not at fault, but some of these advisers of yours must have accidentally goofed up somewhere..." I don't buy it. People don't criticize a king at all . You don't criticize the communist party in Stalinist Russia, tactfully or otherwise. Doing that gets you sent to the gulag. The reason people say that it was…
You missed his point: you praise the King and leader by saying that certain underlings that do the bad acts are giving the wonderful King /Stalin a bad name. You might have missed the show trials where someone was always being blamed for x and y. People have complaints about life, someone has to be responsible. At Google someone is doing bad things but it can't be the wonderful and "open and free" loving founders, just some bad apples. They money is going to Google's bank, of course.
-- They're a publicly traded company. They have an obligation to the shareholders. Turning down paying customers because of some moral objection to pointy objects is a little bit crazy.
The obligation is not like you seem to put it. They have an obligation to make money over the course of years, not this quarter. If I wanted to spend $1 mil on "Abort your baby just for the hell of it" Google, even if 'it' agreed with the message might see this as alienating their other customers and decline. Likewise, using search to drum up Adwords business, in addition to being possibly illegal (not disclosed to users) can make Google lose credibility and that's all they have /had.