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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#271

Post by Aurornis »

dh2022 wrote: post #267
Aurornis wrote: post #260

Earlier quoted context omitted.

> how readily Spotify was adopted despite taking a ton of money away from artists Spotify was praised as an alternative to piracy that gave some money to artists at a price that consumers wouldn’t complain too much about. You don’t have to look at Spotify, though. Look at all of the people who won’t even pay Spotify or Netflix rates for content because they know they can pay $0 to pirate it.

Sorry my friend, but Netflix is not a good product. It has a limited selection and, at least for my account, a lot of commercial ads. I am not pirating but I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix. bTW - I stopped watching Netflix.

Netflix was just an example.

> I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix.

I don’t know what plan you were on, but mine doesn’t have ads.

This kind of proves my point, though: People don’t want to pay for things (including the ad-free level) so they use it to justify piracy as being superior for various reasons.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#272

Post by mintplant »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Reading the comments in this thread, I think it's difficult for some folks here to accept that many, many people outside their bubble genuinely despise what they're doing, and it's not just a misunderstanding or a matter of branding.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#273

Post by TheOtherHobbes »

Sharlin wrote: post #186
kranke155 wrote: post #118

Earlier quoted context omitted.

All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center. The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.

Honestly, what are the positive viewpoints of generative AI in the end? Are there others major ones than the following? * My vibe coding machine goes brrrrt and that's all I care about * My college essay cheating machine goes brrrt and that's all I care about * My custom waifu/porn-generating machine goes brrrt and that's all I care about * The concept of AI is drawing all the investor money and that's all I care abo…

It's an incredible search, research, and learning tool, and far better than a search engine. You can get almost anything explained at any level up to undergrad, with the option to ask questions if you don't understand, and with links to references, so you can check that what you're learning is correct.

The low-quality content machine angle is one of the least interesting things about it.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#274

Post by harimau777 »

safety1st wrote: post #239
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

We launched an AI feature and there was immediate blowback in the form of negative feedback. We then rebranded it as "Advanced Search," kept the sparkle icon and everything, literally just a find-and-replace of instances of "AI" with "Advanced," pretty much. The negative feedback stopped. The very next day someone wrote in and said it was an incredible feature. Branding is wild. The modern media environment is wild.…

That sounds a lot like trying to deceive your users.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#275

Post by dh2022 »

Aurornis wrote: post #271
dh2022 wrote: post #267

Earlier quoted context omitted.

Sorry my friend, but Netflix is not a good product. It has a limited selection and, at least for my account, a lot of commercial ads. I am not pirating but I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix. bTW - I stopped watching Netflix.

Netflix was just an example. > I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix. I don’t know what plan you were on, but mine doesn’t have ads. This kind of proves my point, though: People don’t want to pay for things (including the ad-free level) so they use it to justify piracy as being superior for various reasons.

The selection is still shitty though, even with no ads. Piracy is a superior choice.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#276

Post by AutoDunkGPT »

mikeocool wrote: post #100
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

I dunno, I think in the past year “AI” has gone from meaningless buzzword to having a negative connotation amongst the non-tech population. “That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”

also, if you haven't heard someone refer to something as _-slop, you don't get out much

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#277

Post by TheOtherHobbes »

jm4 wrote: post #190
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

I think there’s some truth to that. The reality is most companies are implementing AI badly. It’s not actually solving anything and feels more like a checkbox on a feature matrix. Bolt on a chatbot and the job’s done. Here’s a perfect example. Square recently rolled out “managerbot”. I was like “oh, cool” because I actually wanted something like that. I asked it a few questions about the data in my system, most of wh…

AI tech is neutral - some good, some bad, and the bad is oversold compared to other industries. (Most people have no idea how incredibly ecologically destructive paper + print are.)

But the tech was captured and adopted by marketing-think and corporate opportunism. And that's the real problem.

Both were toxic plagues before AI. And as an amplification technology, AI has enabled them to unprecedented levels of fail.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#278

Post by Aurornis »

dh2022 wrote: post #275
Aurornis wrote: post #271

Earlier quoted context omitted.

Netflix was just an example. > I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix. I don’t know what plan you were on, but mine doesn’t have ads. This kind of proves my point, though: People don’t want to pay for things (including the ad-free level) so they use it to justify piracy as being superior for various reasons.

The selection is still shitty though, even with no ads. Piracy is a superior choice.

> Piracy is a superior choice.

And there it is.

Netflix was just an example. There are other services.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#279

Post by kenjackson »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

I actually don’t think most consumers care about that at all. Consumers loved Napster. They have no problem stealing from artists outright, let alone indirectly.

I think to consumers AI denotes lack of accountability or oversight. They think it might work - but it might not and no one will care.

For example, I’m doing work in standardized test prep and there are tons of new AI products and no one likes it. Consumers feel as if they will get subtle but important things wrong. Most of these companies are now trying to hide that they are using AI generated questions.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#280

Post by onetokeoverthe »

noirscape wrote: post #268
jordanb wrote: post #155

Earlier quoted context omitted.

Also the product itself is likely to suck. One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change. I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change over…

> The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide. It's not the ship computer, but the door AIs, which had this marketing blurb in the brochure: > All the doors in this spaceship have a cheerful and sunny disposition. It is their pleasure to open for you, and their satisfaction to close again with the knowledge of a job well done. Tellingly, the main charact…

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