Speaking as someone who tried (and failed) to build a competitor, merchants don’t actually care about the fees. We built a mobile payment system using bank transfer rails (ACH debits and FedNow credits) for ecom platforms. QR payments, just like AliPay, but for the US. We studied past failures at this same idea, and targeted specifically high ticket items (jewelry, luxury), because the fees are a bigger problem, and…
Not being the #1 priority is very different than not caring at all. It may feel that way when trying to sell the alternative, but the merchant would still disagree at the end of the day. The alternative to new competition (which would probably also raise its rates as soon as it became popular enough) is regulation on the fees, as seen in Europe. This makes some sense as the problem is less with the capabilities of th…
Regulation on interchange worked in Europe. The other option is government mandated support for bank transfer rails. That’s how UPI in India and Pix in Brazil took off- they were mandatory.
The US has FedNow, but it’s push only (not user facing, too high friction for checkout). RfPs are there but still low adoption.