Device freedom is a must. Any device should be completely controllable by the end user. There's two parts to this to me: app stores and the data collected by the devices. Users should have the freedom to install any software on their devices, period. Users should also have the freedom to stop all data collection by these devices. This applies to all electronics--video game consoles, TVs, printers, who knows what else…
If users didn’t want these things, users wouldn’t buy them. For the vast majority of people, and iPhone is way, way better than a computer that can run any app, precisely because it can’t run any app they click on. I’m a hacker, so I would love to be able to install any software I want on my iPhone, and introspect it in other ways. Most users, however, would have a way worse experience using their phone if they were…
There definitely are issues with Apple, but the user not having full access to changing their device isn't really one, and that's coming from someone who most definitely has the know how to do pretty much anything and still remain safe, I'd dread to see users be stuck having full root access to their phones without even knowing what the fuck that means.
There absolutely needs to be options for those that want to be able to hack away at their phone to their hearts content, but it doesn't need to be every phone, and Apple aren't criminals just because they don't offer that possibility and users happen to want their phones anyway.
Please don't give me root access to my iPhone, I do not care about it, I have no need for it, and I do not want it.