Hmm...this is an interesting idea. However, the core of the argument seems to be this: > “The economy — that’s all of us — would receive a permanent ‘harmonization dividend’ ”— the efficiency benefits that come from a unified time zone. But this editorial is pretty light on actually supporting that. The basic argument seems to be that it reduces 'translation costs'. But..does it? What about the benefits of being able…
"Great, sounds like we have a plan. When should we touch base again?"
"Let's aim for Monday. How's your afternoon?"
"Monday is no good, but Tuesday morning is free."
"Um, mornings are no good for me, I'm on the west coast. I could do anything after 10am your time."
"OK, 1pm works."
"1pm your time, great."
"Oh, no, I meant 10am your time, 1pm eastern."
"Oh, right, ok. Great, I'll send a meeting invite."
Time zones make this SO INSUFFERABLE. I'm in the Bay Area now, and everybody still reverts to ET just to speak about the same thing. I actually have a biweekly call with people in DC, New York, Chicago, and SF, and it's hell to try to move by an hour. Everybody ends up speaking relative language, about "push it back an hour" or "same time tomorrow?". There's still going to be problems with the east coast thinking 10am is a good time to meet, or people who are on the hook to spend money dragging their feet for no reason, but I would love to get everybody working on the same system.
(As a side note, meeting invites that work over email are god's gift companies. Getting on the conference call at the wrong time is remarkably rare, and nobody ever blames time zones, because software takes care of the problem once you've picked the initial time.)