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We're testing new ad formats in Search and expanding our Direct Offers pilot

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Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#263
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

It seems techies collectively try to avoid ads, but clearly other segments of people actively click and buy through ads. I would love to get a marketing expert's view on this. It differs by product obviously, but there must be some common character variables (gender, wealth level, ...)

I bought once through facebook ads, and now I actively try to avoid any ads

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#264

Does nobody talk abot the elephant in the room? Will the answers the AI gives also be influenced by Googles customers?

Of course. Just look at the SEO industry Google created. You can't search for anything without a full page of sponsored/SEO bullshit, and everyone agrees it's precisely why Google results are less relevant today than 10 years ago. But here we are, this is exactly the same thing. We used to search with a term, Google monetized that. We now search with a sentence, do you think Google's gonna leave that cash on the table?

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#265
post #15

> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?

None.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#266

Get the last ounce of milk from the dying cow. The well is beyond poisoned. Almost anything I search for is returning AI generated vomit. I have not used google in weeks. On youtube I use Unhook and only look at /feed/subscriptions, when I search I use before:2022. And am actually downloading what I find interesting, before google starts deleting because of the flood of vomit. Hard disks can not be manufactured fast…

Well is so beyond poisoned that it is the groundwater which tastes like toxic waste now, no matter where you will try to dig up your own well.

Transport layer that used to be clean as mountain air now full of hungry eyes peeking at you through the nether.

Russia followed China's playbook and inserted black traffic-filtering boxes, which particularly dislike anything that looks like encrypted messaging. EU and rest of "developed" world is eager to have the same.

Listen on port 1492 for the signs of civilization collapse, listen to the sounds of silence.

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#268

I never got into DuckDuckGo, but here we go. Defaulted from yesterday when Google made AI Search a default for Google Search. Well, I have been using Altavista and others so I can get used to another one.

Seeing people still using Google is, perhaps not surprising, but perhaps a little sad. Google still dominates search, while providing one of the poorest search experiences. The fact that they can continue to dominate on momentum alone is crazy, given how much better DuckDuckGo, Ecosia, Bing and Kagi is.

I agree on search, really like DDG. I only rely on Google products that I pay for (Gemini APIs, YouTube Premium, occasionally pay for Colab, purchased Books on Play).

Re: We're testing new ad formats in Search and expanding our Direct Offers pilot

#269
post #260

I've never bought anything from a search or social media ad. I can't imagine this will change that.

The reason advertising is such a big market, especially online, is that it actually delivers results for advertisers.

Traditional advertising was very indirect. You see ads. Some time later you make a buying decision. And you recognize the brand name that was advertised and you buy the branded thing. A click on an ad is just one of several ways in which an ad can convert for an advertiser.

Anyway, I use Firefox and it still has effective ad blocking. Even Amazon Prime which is supposed to have ads is showing ad free for me. I get these second long black transitions where they would have shown me an ad. Hilarious. Same with Youtube. No ads. But sometimes the black screen lasts for 20 seconds. Which is fine with me. I prefer that over some obnoxious ad.

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