This is maybe a dumb question, but why is it so hard to buy Nvidia GPUs? I can understand lack of supply, but why can't I go on nvidia.com and buy something the same way I go on apple.com and buy hardware? I'm looking for GPUs and navigating all these different resellers with wildly different prices and confusing names (on top of the already confusing set of available cards).
I've always assumed their add-in board (AIB) partners (like MSI, ASUS, Gigabyte, etc) are able to produce PCBs and other components at higher volumes and lower costs than NVIDIA.
There is profit in this, but it’s also a whole set of skills that doesn’t really make sense for Nvidia.