“Apple believes privacy is a fundamental human right, which is why iOS has always been designed with built-in encryption, on-device intelligence, and other tools that let you share what you want on your terms.” It isn’t often that you see any company the size of Apple take that strong of a stance. Privacy is their best feature and it seems like they are doubling down.
My guess is that Apple is positioning themselves for an inevitable future where privacy is taken a bit more seriously or at least legislated against. While this seems far fetched right now in the United States with the Google ad monopoly, I think it will eventually come after some form of catastrophic leak (from some user data harvesting conglomerate) involving politicians or other powerful figures. Build the trust n…
And there are journalists being locked up for allegedly compromising state secrets e.g. Myanmar, Cambodia. Dissidents being rounded up and jailed. You have Russia going after former spies and anyone criticising the government.
People are literally dying every day because of a true lack of privacy.