I'm shocked it's that low.
Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
251–260 of 608 posts
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#252Earlier quoted context omitted.
> The media is actively instilling hate for AI. > Data centers are evil. Water is being destroyed. Eight whole rivers are drained to make a cat jpeg. > Rich people are stealing all the jobs. That would be a rare occurrence of the media doing its job because literally all of those things are true. One difference between China and the US is that China won't allow data centers to jack up electricity prices, make things…
The only one that's not entirely true is the water usage concern. The vast amount of water usage is non-consumptive, and you can even use reclaimed wastewater. To be clear, I'm on your side-- I just want to make sure that we don't give our opponents any ammunition by spouting misinformation. I'm happy to be proven wrong on this. https://blog.andymasley.com/p/the-ai-water-issue-is-fake
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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#253Earlier quoted context omitted.
> The media is actively instilling hate for AI. > Data centers are evil. Water is being destroyed. Eight whole rivers are drained to make a cat jpeg. > Rich people are stealing all the jobs. That would be a rare occurrence of the media doing its job because literally all of those things are true. One difference between China and the US is that China won't allow data centers to jack up electricity prices, make things…
The only one that's not entirely true is the water usage concern. The vast amount of water usage is non-consumptive, and you can even use reclaimed wastewater. To be clear, I'm on your side-- I just want to make sure that we don't give our opponents any ammunition by spouting misinformation. I'm happy to be proven wrong on this. https://blog.andymasley.com/p/the-ai-water-issue-is-fake
> The vast amount of water usage is non-consumptive
This is not true in any of the datacenters in my state. Their water usage is not only extreme enough to be causing genuine hardship in the communities they're near, but they have recently begun pressuring cities to allow them to drain even more water out of the local supplies.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#254Earlier quoted context omitted.
spotify still pays artists. it's just a shitty deal. most big ai will never compensate anyone
Is it really much different to how much artists got from radio? Most artists never got radio money because it went into a label slush fund and was spent retaining the tent pole artists.
The overall economics are wildly different.
Radio didn't pay much, but it was promotion for the album.
Spotify doesn't pay much, and it _replaces_ the album.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#255I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
When I talk to people, from school students to middle aged employees, the common story is that they appreciate what AI can do for them when they choose to use it. They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a famili…
> Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.
Sadly for me this was my engineering manager
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#256Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#257"Why is that? How could that be? The answer is because customers don't form their opinions on quality from marketing. They form their opinions on quality from their own experience with the products or services."
- Steve Jobs
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#258Earlier quoted context omitted.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…
Also the product itself is likely to suck. One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change. I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change over…
It drives me crazy that after every update the menu icons, like the browser, is in a completely different arbitrary place. And since Tesla doesn't want to allow Carplay I'm forced to use the slightly less than useful mobile web version of my favourite apps.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#259Earlier quoted context omitted.
I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists. But “AI is coming for your job” is very resonant.
Kids of varying ages that I've spoken to often talk about the environmental impact (mind you, I live in a fairly liberal/left leaning part of the country), among other things. At the risk of over generalising, I mostly hear a lot of shit talk from younger generations, distrust from millennials, and more excitement and interest from Gen-x-ish and older. As with many things, there's a certain level of hypocrisy to the…
AI has been a culturally radioactive PR disaster of truly epic proportions. Aside from whether or not it works, there are so many established catastrophically negative talking points - steals from creators, destroys the environment, is coming for your job - I'm not sure its reputation can be recovered.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#260Earlier quoted context omitted.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…
I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists. But “AI is coming for your job” is very resonant.
> how readily Spotify was adopted despite taking a ton of money away from artists
Spotify was praised as an alternative to piracy that gave some money to artists at a price that consumers wouldn’t complain too much about.
You don’t have to look at Spotify, though. Look at all of the people who won’t even pay Spotify or Netflix rates for content because they know they can pay $0 to pirate it.