Earlier quoted context omitted.
That would be completely fair, assuming the reverse is true as well. That is, being able to sell real cheese as "vegan cheese" to trick vegans into eating it. I was tricked into buying vegan sausages. They don't deserve protection either.
I imagine this was probably user error on your part. The vegan cheese is usually on the other end of the grocery store from the real cheese, and also usually says 'vegan' prominently, and also there are only like 2-3 brands that make vegan cheese (Miyoko, Daiya, maybe 1 other?). And vegans still usually have to read the ingredients to make sure. Non-vegans could probably do the same if it were that important.
Usually, but not always. I’ve seen them collocated more frequently of late and almost made the same mistake before comparing price. The text was so small I would not have noticed without price setting me off. It clearly can be deceptively packaged and I would imagine many marketing departments will try if they think it’ll make them money.