Earlier quoted context omitted.
The 1990 Parade Magazine description is almost identical (and actually more explicit, since "say #3" is a removable parenthetical): "the host, who knows what’s behind the doors, opens another door, say #3, which has a goat" -- https://web.archive.org/web/20130121183432/http://marilynvos... The host's knowledge is explicitly mentioned, and the only purpose this could have is that so he can use it to avoid giving the g…
It's a tv show - a valid purpose is that he needs to stretch by 30 seconds before going to commercial. Another purpose is that the audience thinks seeing a goat is funny. Another purpose is to prove the show uses two different goats and doesn't do a switcheroo behind the scenes. What the Parade article does NOT say is that the first door opened is ALWAYS not the contestant's choice and ALWAYS reveals a goat.
Also, most of the population of the country would have been familiar with the game show. Let's Make a Deal was one of the most popular programs on television. Even if they didn't particularly like it, people didn't have much of a TV program selection back then. And even if someone didn't regularly watch TV, it's likely they would have seen it and been familiar w/ the rules regardless simply because it was so widely watched around them. The vehemence of the respondents may even have been an effect of their familiarity, unable to recognize and accept that they'd missed a crucial analytical element after having watched the show so many times before.
What makes the puzzle counterintuitive, IMO, is that you're actually answering two different questions: the first before the host makes his selection, and the second (the only one that matters) after he makes his selection. Developing the habit of rigorously "updating your priors"--that is, recognizing when the available evidence has changed, requiring a reassessment--is an applied skill that even experts aren't particularly good at. (Nor was I the first time I read the problem.) The real-life narrative structure actually makes for a great logic puzzle as people are primed to miss the final constraint (his selection) for what it is. They're used to analyzing static situations, or a series of linked static situations--solve X correctly to solve Y. That makes the Monty Hall Problem peculiarly distinct from the typical type of logic puzzle that simply includes a misleading, irrelevant constraint or requires resolving a complex set of constraints.