I'm going to break slightly with the authors opinion here and say we do solve every problem with "be more like us" but that doesn't always mean college. Other solutions involve "why don't you just move", better mass transit / fewer cars, some form of retraining (not college per se) etc. There's a whole basket of diverging "elite" values such that even if they stopped telling people to go to college tomorrow they woul…
I'd like to broaden this position a bit before laying out the alternative. I think the philosophy here (which I largely share) is that "if what you're doing isn't working, try something else".
Get educated, sure, but also think about moving for opportunities. See what's working for other people, and make it work for you. If your town's coal mine is shutting down, don't tell your kid to be a coal miner -- change something.
Funnily enough, this is an old-fashioned value on both the left and the right, even though it doesn't sound "conservative". It stresses drive and personal responsibility. It's a founding American value -- come to America, "Go West", all that. The policies to support it encourage a strong economy, education, transport, and a limited safety net, so when you fall down you can get back up again.
But "personal responsibility" sounds a bit like "poor people choose to be poor". And so the more recent philosophy: If there isn't a future for coal miners, don't tell people to do something else -- that's insulting, they are coal miners. You're not going to win any votes telling people their identity is wrong, and they should just try being something else.
If that coal mine is shutting down, we should protect the industry. We should move some government jobs into town to support the local economy. We should support them.
That's the message TFA is trying to get across. In America's new "identity-politics" mood, the poor are no longer "temporarily embarrassed millionaires", the less educated aren't just in need of more education. It's a populist philosophy that says to voters "We love you just they way you are, and we want to protect you and help you without judging you or changing you."