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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#251
If there was a betting marketplace for this, I would bet all my money against Google. Three years is nowhere near enough time for Google to catch up when the current situation is that they're falling more behind every day.

They also have no way to fix the customer service issues plaguing every product of theirs, including their cloud stuff. So, so many stories about how bad they are.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#253
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

"The Cloud" is just managed hosting and SaaS/PaaS. There are literally thousands of such providers in the world, and until everything about providing managed hosting and SaaS/PaaS becomes impossible to compete on, there always will be. The only "duopoly" will be in terms of the hyper-scale size of such providers, but very, very, very few customers actually need such hyper-scale. Not to mention, you literally get to p…

That's not the modern cloud at all.

There are literally hundreds of services offered by AWS and Azure outside of what you are thinking of "rented servers". These things cannot be replaced by "managed hosting". Not that they would be slower and less reliable, these services don't even exist outside the cloud providers.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#255
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

There's no reason for anyone to preemptively colo their workload now in anticipation of higher prices. You can't predict the future. Just build your workloads to be cloud agnostic. If prices ever change, then you can move your workload wherever it makes sense at that time. Locking yourself into a colo architecture is just as risky as locking yourself into AWS.

We finally have a technical definition for what a professional software engineer is: someone who doesn't recommend "cloud-native" workloads.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#257

I don't understand how an enterprise as big as google doesn't have the energy to simply eat through time and money until it succeeds. Even if the share has to be divided forever between 3 major cloud providers, it would eventually pay off.

>> simply eat through time and money until it succeeds.

That was Microsoft’s Bing versus Google strategy.

Money can’t necessarily buy market dominance, even vast quantities of money.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#258

Why is this up for a debate? Is it not profitable already?

IIRC Google killed off a lot of products that were profitable. They just decided it was not profitable enough by their own arbitrary metrics, not that it wasn’t profitable at all

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#259
post #9

If they pour all of their efforts into customer experience, maybe they can stay in the game. I personally am terrified of using Google Cloud. I'm afraid something will go wrong and I won't be able to talk to a human. I've heard so many stories about the "stone wall" that is Google customer support. Also, I'm afraid the rug will get pulled out from under me if I decide to go all in given their history of axing project…

You're confusing Google customer support for their free consumer products (nonexistent) with support for paid services. Cloud has extensive support, on par with AWS and Azure. Google isn't a monolithic entity. It doesn't have a single "culture" of being anti-support. Rather, support policies are tied to individual product areas. I agree, support may be lacking for the Pixel, certainly nothing anywhere near Apple's ex…

Oh yeah? I remember a story about GCP shutting down an entire large enterprise customers GCP account and turning off all their services over some minor billing thing.

No notice. No warning. No email or call. Just bam - your infrastructure is offline.

[1] https://medium.com/@serverpunch/why-you-should-not-use-googl...

Now maybe they've gotten better. But this was only a year ago. You have to at least acknowledge that they are quite frequently not at all on par with organizations known for customer service in this time such as Microsoft.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#260
post #202

I'm surprised that the overall sentiment of the comments indicates that gcloud's offerings are inferior to aws / azure. I've worked with all of the clouds and have found Google to have the best product. Their GKE with built in Istio support is a killer feature. Spanner is best in class. Competitors do not provide a useable alternative to Firestore realtime database. Pizza Hut is the most popular pizza in the USA, doe…

Bigquery is excellent too
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