Earlier quoted context omitted.
Why won't ISPs stop advertising 'unlimited' service that is actually limited to N gigabytes a month, where N is substantially lower than what's possible given the speeds they provide? Because they can get away with it.
Because it is insanely expensive to actually provide that. The nature of internet traffic is short bursts, not 100% utilization. In a commercial setting you can purchase fixed pipes that are entirely yours and they’re tens or hundreds of times more expensive. Why wouldn’t you want to pool bandwidth with your neighbors so you could all get faster speeds when you were using it instead of rate limiting everyone?
So, the defense of using a misnomer to name your service is because the service warranted is actually impossible to supply given the margins?
Call me a fool, but that still seems like a company that is getting away with lying to the vast majority of people that don't bother reading the asterisk ( like T-mobile style "Unlimited" plan that gives X amount unthrottled, and some arbitrarily low rate after).
Criminal issue? Of course not, that's why the companies present such things this way.
Dishonest? You bet.