Earlier quoted context omitted.
I'm fairly confident you mean "The Transparent Society", which happens to be one of my all time favorites. While its true Brin advocates giving up the illusion of privacy and (especially poignantly) that we should stop screwing around pretending identity keys are secrets, he does so in a framework that we should each individually own and control our identities, a position which seems to me antithetical to the noxious…
Ah yes, thanks for the correction. I agree with you about not liking Facebook's capture of the medium. But I think the main way people are fighting that now is by pretending that they can go back to the age of privacy. I wish we could get past that.
One good thing Facebook has done is demonstrate that most people (arguably with a lot of unethical shifting of visibility preferences) are happy to live portions of their life in public. These people are not sheep, they're happy sharing portions of their identities.
If only we had more nuanced, robust, personally controlled identity infrastructure. Much harder to achieve with Facebook owning a rudimentary, simplistic but very large subset of the social graph.