Earlier quoted context omitted.
Thank you for this! Next up: make "side loading" apps a thing. Do it with these stipulations: 1. Make it easy, part of the normal flow. Not hidden in an obscure panel or behind three or four dialogues. 2. Make it non-scary (no negs from Apple saying you'll destroy your device or safety) 3. Make it so it isn't called something negative like "side loading", but a part of normal user behavior: "download app", "web insta…
How about you simply buying something else instead of an iPhone?
Just like nobody's forcing a consumer to buy an iPhone if they don't like it, nobody's forcing Apple to do business in the EU.