231–240 of 250 posts
It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.
This goes, especially, to older people who couldn't care less and just want an easy platform to post political memes and gossip about the weird guys who come around the neighborhood in big trucks and snatch everyone's garbage from the curb.
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A more interesting question is what if advertisers did not come back? Does Facebook have a "Plan B" for how they would sustain themselves? What would happen if advertisers pulled out and Facebook fell on hard times? Would someone else acquire every detail of your life that you shared with Facebook? What happens if Facebook fails? Do they send your data back to you with a note saying "Thanks for the loan"?
> What would happen if advertisers pulled out and Facebook fell on hard times? This is very unlikely, as Facebook has more money than it knows what to do with and will easily weather this storm. Don't get me wrong, I'm the last person to defend the company, but this is the reality: Companies who say they are boycotting Facebook are only doing it as a PR stunt. Give a few months, and you'll see their ads back on your…
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Another reason that Internet ads don't completely supplant traditional mass marketing, is because a lot advertising is about creating a cultural consensus around a product. Beer is the classic example. Corona wants to create the image that it's the beer for cool, relaxed dudes. We all know that there's nothing inherent to Corona that makes it the beer for cool, relaxed dudes. But through mass advertising they've crea…
> If I show up to a party with a six-pack of Corona, I'm projecting a clear message to everyone there that I'm a cool, relaxed dude. (Or at least style myself that way.) If I was going for sophisticated, adventure-lover I might show up with Dos Equis instead. And most everyone in America would understand. Beer is a bad example these days because microbrews have taken over and the consensus has become fractured: Moose…
Facebook has a long tail of 8 million advertisers (according to their earnings report).Some of the big ones leaving would mean that the relatively smaller ones would get better returns on spend (due to fewer bidders and lower top bid) and in turn spend more. This does help the brands get a bit of free PR at Facebook's expense, given that many of them would have been planning to reduce the spend anyway due to Covid.
By that same token, how big are the companies at the end of the tail? If large corporations are cutting marketing budgets, small shops on tighter budgets probably are as well
Not every other guy would have a tighter budget. Companies like a gaming company, a streaming platform, home delivery, edtech, telemedicine, D2C brands to name a few are the ones which have increased their budget during these times. Adding that to the fact they get better ROI on Facebook ads mean they will end up spending more (and getting more value in return).
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With the rise of TikTok, I wonder if Instagram is past its prime as well? Most of my friends have stopped posting photos to Instagram, and just occasionally share stories now. But for short-form video content, TikTok seems to be growing much faster.
Yeah but you forget that TikTok is effectively spyware for the Chinese government packaged to look like a social media app.
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He hasn't really lost anything. Even if he was planning to liquidate all of his stock right now, and assuming he could sell it all at the current market rate, what do you think could really be bought for $6 billion? They are just numbers at this level. He hasn't lost anything tangible.
By that logic it's impossible for him to lose anything tangible so OP's comment is pointless.
And yes, he's absolutely correct. Some advertisers such as the big Canadian banks aren't even hiding it now switching from announcing a boycott to a limited-time withdrawal: "Participating brands will suspend all advertising on the platform for the month of July." https://globalnews.ca/news/7129688/facebook-boycott-canada-b...
FB should offer a "limited-time" discount for advertisers, subsidized by rate hike when those boycotting return.
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Depends which users. A lot of teenagers are "mostly on Instagram" or "only use it for Messenger". And teenagers are apparently an important population to marketers. I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.
Facebook had more daily users in the US in Q2 than ever before. They've never had a quarterly decline.
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More people need to read The Subtle Art of Not Giving a Fuck https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitiv...
The book is terrible. Mark Manson is terrible. Yes, by all means people should read, but not this. There is plenty of good literature, especially fiction, that doles out the same advice but in more tactful manner, rather than the writings of a guy's lifetime of good fortune.
Ad hominem.
> There is plenty of good literature
Never claimed otherwise, and it's not a zero-sum game.
> especially fiction
Sure, but different strokes for different folks, and there's something to be said about the directness of a self-help book vs. fiction.
> that doles out the same advice but in more tactful manner
His blunt voice is precisely why many find the book valuable. It cuts to the chase. The title itself makes it clear that this is what you'll get, so opening the book expecting otherwise would be nonsensical.
> rather the writings of a guy's lifetime of good fortune
His good fortune has no bearing on the value of his ideas. Again an ad hominem.