Earlier quoted context omitted.
The question was not "who do you trust", but "who do you trust more ". Given that Google's business model depends on data sharing whereas Apple has made privacy one of their core features, I think the answer has to be Apple, even if you don't trust them entirely.
> The question was not "who do you trust", but "who do you trust more". The question doesn't _need_ to be "who do you trust more". (I know that I'm mostly repeating the parents points). I don't want a Google login. I don't want a Apple login. I don't want a Facebok login. I want a good old email/username login!
Absolutely. One would still be able to do that (Apple's providing SSO here, not enforcing any guidelines, as of today). Though, I'm happy that friends and family would be able to choose anonymous per-app email-ids on the fly and still be able to SSO.