”The company reports over 900 million weekly active users of ChatGPT, though only about 50 million of those are paid subscribers.” With so many free models available the ai companies are going to struggle to convert active free users to paid.
They won't try to. ChatGPT is already starting with ads, which is potentially far more profitable (as evidenced by the fact that the most profitable company of all time makes 90%+ of their revenue through ads).
the biggest reason for this is that the digital ad market is a duopoly (charitably a triopoly if you count Amazon in), if all of the LLM companies start to go into ads that's going to be a much more competitive market for ad buyers. It's not going to be so straight forward when both customers and merchants have ten different places to go.
Also not to forget that ChatGPT has zero moat, unlike social Facebook and Google.