It's a shame but I feel like the majority of gamers won't care. They'll either be ignorant of this or they'll just shrug and continue playing. I boycotted Activision and by proxy Blizzard when Activision acquired them a long time ago but their continuing success shows I'm part of an extremely tiny minority.
The simultaneity of the NBA and now Blizzard so publicly siding with Beijing may elevate this out of the realm of commercial issues (subject to boycotts) into a political one.