Earlier quoted context omitted.
That’s because designers stopped caring about following each platform’s guidelines because they want to spread “brand recognition” or some shit like that.
It’s not the designers pushing that, it’s the product managers and marketers. UXDs generally roll their eyes at pure branding stuff.
Whenever I said “this is a website, not an app” I would get confused looks from designers.
UX people fight some of the BS, but “looking pretty” usually wins over “being useful”.