My primary problem with this article is that the author assumes that consumers get no value from ads. While the author may not personally like ads, it is undeniable that thousands to tens of thousands of consumer brands (the same ones who are now suffering with iOS 14.5 changes) now exist as a result of Facebook’s distribution. These brands mostly would have failed in a pre-FB-ads world. The idea that there is zero c…
- Ads create desire, which is then possibly sated by a purchase. The net increase in happiness is negative. - Brand advertising is clearly a zero sum game which creates no value - Even if ads can create value, it doesn't make up for the bad things about them