Earlier quoted context omitted.
To give benefit-of-the-doubt, I think they believe their own propaganda. Facebook folks actually believed that (e.g. among many) pushing people to reveal all aspects of their life equally to everyone was in society's best interest. And I once met a Facebook employee who actually was a staunch EFF supporter… But overall, I dunno… you're probably right.
It takes a certain degree of naivety to believe that. It also lacks a certain degree of critical thinking to not ask the question "but what if some people choose not to share?" or the even easier question "can any of this be abused?"
"move fast and break things" > Why the hurry?