Earlier quoted context omitted.
You clearly didn't watch the keynote, since a significant part of it was about unprecedented programs to reuse and recycle their hardware.
The phrase "reduce reuse recycle" is actually a pyramid of effectiveness. The best thing is to reduce your consumption entirely, which in this case translates to not producing or buying new hardware you don't need.
I think a product designed to be repairable indefinitely is less wasteful than one that has half as much mass but needs to be completely recycled whenever any critical part fails.
I would dearly love to have a standard laptop form factor, even if means cases would be 5cm thick when closed and 2kg without its innards. If there were a laptop case standard, it would be a whole lot easier to manage repair parts and 3rd party upgrades.