Bullshit makes the flowers grow, and that's beautiful!
Death to Bullshit
211–217 of 217 posts
Re: Death to Bullshit
#212Earlier quoted context omitted.
You also need to purchase food, housing and clothes to perform your job but those expenses aren't usually deductible so I would say there's a double standard.
I would imagine most lawmakers would actually agree with you too if it wasn't difficult to distinguish bare minimum spending with nice but not absolutely necessary spending. Where do you draw the line between, "I need clothes to function as a human being", and "I buy clothes because I'm into fashion?" We could probably come up with some general fair-ish rules, but their effects on consumer spending might do more harm…
Why is this less of a problem when a business buys nicer work clothing than strictly necessary, or nicer lunch than necessary?
Re: Death to Bullshit
#213Earlier quoted context omitted.
Except the call to arms is two pronged: call out bullshit, but also don't create bullshit. Never gonna happen. Human beings are born to bullshit. The fact that we compete for mates and the way the different genders have differing optimal mating strategies pretty much ensures that. We are always going to bullshit each other to a certain degree, as we try to achieve the ends we are innately wired to pursue. That doesn'…
Naturalistic fallacy. Humans are also "born to lie" and "born to kill", but societies create structure and limits. So too should we strive limit bullshit.
Naturalistic fallacy.
I don't think this is an example of the naturalistic fallacy, as least not as it's commonly understood[1].
I am not trying to reductively define anything in terms of "natural" properties, which would be an example of the naturalistic fallacy. I'm merely making an observation, that certain levels of bullshit are intrinsic in human nature and that it's probably fantastical thinking to believe we can ever completely eliminate bullshit.
Humans are also "born to lie" and "born to kill", but societies create structure and limits.
And have we eliminated lying or killing?
So too should we strive limit bullshit.
Agreed. We just shouldn't be naive in thinking that it's going to be easy to eliminate it completely. And we should probably acknowledge that it might not even be possible to eliminate it completely.
Re: Death to Bullshit
#214Earlier quoted context omitted.
This is going down the whole attribution rabbit hole, which is arguably the most challenge issue in the advertising/marketing space today. Static attribution models like first touch, last touch, U-shaped, and even custom weighted models provided multiple lenses through which to view your data to see how it would be valued if more credit was given towards it (since historically things were viewed via last touch lenses…
Do you know of any tools/studies/approaches which combine techniques from adtech attribution with techniques from online training, e.g. spaced repetition? E.g. are there timing models for saturation thresholds which cause users to ignore a message?
Are you getting things like modeling "banner blindness" and the reduction (or increase) in value of a given creative/channel based on increasing or decreasing the frequency cap?
I haven't seen anything really that handles the reporting of that specifically. Typically modeling ideal frequency caps is left as an exercise to the user, and banner blindness is typically looked at by CTR as certain channels like FB can see a steep drop in that pretty quickly after as little as 2 weeks if you have a relatively small audience you are saturating.
This gets more interesting on the retargeting side as people often complain about constantly seeing ads for a company--yet the reality is higher frequency caps often work because it keeps the brand top of mind or reminds them they needed to do something.
But again, not familiar with any specific technical solutions with features built around modeling that and providing recommendations. That is still largely a human effort that requires analysis of touch point data on the frequency cap side, and other directional metrics on the banner blindness side.
Would love to know if you or others know of any solutions that handle that better. I'm sure DSPs/networks like Criteo and others have their own in-house solutions, but part of the challenge is that there's no great way to set global frequency caps across DSPs/networks if you use multiple platforms.
Re: Death to Bullshit
#215Advertising in the US doesn't create demand. It just moves it around. America is spent out. The US personal savings rate is under 5%. Everything else gets spent, and the saved money gets spent later. There's no "pent-up demand" waiting to be unlocked by advertising. Advertising is thus a net lose for Americans. All that effort adds to cost. For some products, including movies, long distance phone service, and many pr…
In 2012 walmart spent 1.89 billion dollars on advertising while target spent 1.6 billion. Only about a dozen companies spent more than walmart. Amazon wasn't in the billion dollar club, but it isn't a slouch either.
Re: Death to Bullshit
#216Earlier quoted context omitted.
I would imagine most lawmakers would actually agree with you too if it wasn't difficult to distinguish bare minimum spending with nice but not absolutely necessary spending. Where do you draw the line between, "I need clothes to function as a human being", and "I buy clothes because I'm into fashion?" We could probably come up with some general fair-ish rules, but their effects on consumer spending might do more harm…
Why is this less of a problem when a business buys nicer work clothing than strictly necessary, or nicer lunch than necessary?
I wonder how different things would be if these types of business spending were not tax-deductible. Maybe it would permeate into society at large.
Re: Death to Bullshit
#217I find it hugely ironic that the author hosts the site's blog on tumblr, the king of user-signup-driving no-we're-not-going-to-give-you-an-rss-feed-we-want-you-to-join-our-service-to-subscribe.
I don't disagree with you but you may be interested to know that tumblr blogs do have RSS feeds: http://blog.deathtobullshit.com/rss
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