Earlier quoted context omitted.
I lived in London for six years starting just before Brexit, so I watched this exact confidence up close. The British public "knowing" Farage is damaged is not new, it's not justified, and it doesn't do anything except make people feel better on social media. I'm pretty sure that just like every other backhanded attempt to squash the populists, this will backfire. I can't know that of course, but I'm pattern-matching…
He is noticeably more damaged now, believe me. Everyone thinks this election was at least a stupid idea and it is his stupid idea designed for his personal benefit. You are right that it could backfire, but to give you a much longer and more analytical answer, here is the picture as Farage understands it and why he did what he did: - Farage is the leader of an insurgent party with the ability to command national medi…
I agree this might be a normal political tactic on paper, but that's irrelevant when you're dealing with populism. The entire game is tribal framing. To anyone outside the anti-Farage coalition, this just looks like the establishment closing ranks, and that's more recruiting material for him.
What I can see happening here, at best, is maybe Farage stepping away if the pressure gets too much. But then you risk him getting replaced by a more angry figurehead who will use Farage's downfall as evidence of the "hatred and dirty politics" of the establishment.